Drip vs Zeta: What are the differences?
What is Drip? Turn your website's passive traffic into active leads. Instead of watching 98% of your visitors flee, imagine if you could easily capture their contact information from every page of your website, and delight them via email during the following weeks. Drip makes this dead simple, and the results have been stunning.
What is Zeta? customer lifecycle management marketing company. A data-driven marketing technology company that helps brands acquire more customers, retain them for longer and grow their value.
Drip and Zeta can be primarily classified as "Engagement/Lifecycle Marketing" tools.