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Marketo vs Engagio: What are the differences?

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

What is Engagio? A platform of marketing automation. It helps B2B marketers drive new business & expand relationships with high-value accounts by orchestrating human connection at scale.

Marketo and Engagio belong to "Marketing Automation" category of the tech stack.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Engagio provides the following key features:

  • Understand. FOUNDATION. Integrated Account Data. Combine data from multiple sources, map leads to accounts (L2A), and access account insights anywhere on the web
  • Act. ENGAGE. ABM Automation
  • Measure. DASH. Account Based Attribution.
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What is Engagio?

It helps B2B marketers drive new business & expand relationships with high-value accounts by orchestrating human connection at scale.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
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          What are some alternatives to Engagio and Marketo?
          Demandbase
          It is powered by patented technology that makes it possible to deliver personalized ads to people at specific companies across the web and tailor the website message to engage and convert these companies to customers.
          HubSpot
          Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
          Intercom
          Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
          Pardot
          It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
          Freshchat
          Freshchat is a modern messaging software built for teams who want to ace customer conversations—marketing, sales, or support.
          See all alternatives
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