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  5. GoSquared vs Google Analytics

GoSquared vs Google Analytics

OverviewComparisonAlternatives

Overview

Google Analytics
Google Analytics
Stacks128.5K
Followers50.7K
Votes5.1K
GoSquared
GoSquared
Stacks28
Followers13
Votes14

Google Analytics vs GoSquared: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is GoSquared? Real-time analytics for your website, from GoSquared. The GoSquared dashboard provides you with an overview of all the most important metrics behind your site’s traffic. From source information to visitor count, and from a dynamic timeline to engagement metrics, the dashboard is simple-to-read and accessed in one.

Google Analytics can be classified as a tool in the "General Analytics" category, while GoSquared is grouped under "Realtime Analytics".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, GoSquared provides the following key features:

  • Instant feedback
  • Individual visitor tracking
  • Social analytics

"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Real-time Analytics Dashboard" was stated as the key factor in picking GoSquared.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas GoSquared is used by PedidosYa, GoSquared, and Radweb. Google Analytics has a broader approval, being mentioned in 15335 company stacks & 2438 developers stacks; compared to GoSquared, which is listed in 15 company stacks and 4 developer stacks.

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Detailed Comparison

Google Analytics
Google Analytics
GoSquared
GoSquared

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

The GoSquared dashboard provides you with an overview of all the most important metrics behind your site’s traffic. From source information to visitor count, and from a dynamic timeline to engagement metrics, the dashboard is simple-to-read and accessed in one.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Instant feedback;Individual visitor tracking;Social analytics;Top content right now;Today vs. yesterday;Secure stats;Chat with your visitors;The most versatile API around;Traffic sources right now;Export what you want, when you want (JSON or CSV);Safe in the cloud
Statistics
Stacks
128.5K
Stacks
28
Followers
50.7K
Followers
13
Votes
5.1K
Votes
14
Pros & Cons
Pros
  • 1483
    Free
  • 927
    Easy setup
  • 891
    Data visualization
  • 698
    Real-time stats
  • 406
    Comprehensive feature set
Cons
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
Pros
  • 8
    Real-time Analytics Dashboard
  • 3
    Customer analytics
  • 2
    Understanding users
  • 1
    E-Commerce Analytics
Integrations
Mad Mimi
Mad Mimi
Hipmob
Hipmob
Visual Website Optimizer
Visual Website Optimizer
Squarespace
Squarespace
ClickTale
ClickTale
CloudFlare
CloudFlare
Segment
Segment
Optimizely
Optimizely
FreshDesk
FreshDesk
SnapEngage
SnapEngage
Twilio SendGrid
Twilio SendGrid
Mailgun
Mailgun
Zendesk
Zendesk
WordPress
WordPress
Shopify
Shopify
Slack
Slack
CloudFlare
CloudFlare
Segment
Segment
Mailchimp
Mailchimp
Mandrill
Mandrill

What are some alternatives to Google Analytics, GoSquared?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Gauges

Gauges

Collect and analyze your web traffic for all your sites in real-time using our fast, reliable, hosted system. See overview data for all your sites on a single page.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Maze

Maze

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

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