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Google Analytics vs GoSquared: What are the differences?
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is GoSquared? Real-time analytics for your website, from GoSquared. The GoSquared dashboard provides you with an overview of all the most important metrics behind your site’s traffic. From source information to visitor count, and from a dynamic timeline to engagement metrics, the dashboard is simple-to-read and accessed in one.
Google Analytics can be classified as a tool in the "General Analytics" category, while GoSquared is grouped under "Realtime Analytics".
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, GoSquared provides the following key features:
- Instant feedback
- Individual visitor tracking
- Social analytics
"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Real-time Analytics Dashboard" was stated as the key factor in picking GoSquared.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas GoSquared is used by PedidosYa, GoSquared, and Radweb. Google Analytics has a broader approval, being mentioned in 15335 company stacks & 2438 developers stacks; compared to GoSquared, which is listed in 15 company stacks and 4 developer stacks.
Pros of Google Analytics
- Free1.5K
- Easy setup926
- Data visualization890
- Real-time stats698
- Comprehensive feature set405
- Goals tracking181
- Powerful funnel conversion reporting154
- Customizable reports138
- Custom events try83
- Elastic api53
- Updated regulary14
- Interactive Documentation8
- Google play3
- Industry Standard2
- Walkman music video playlist2
- Advanced ecommerce2
- Medium / Channel data split1
- Easy to integrate1
- Financial Management Challenges -2015h1
- Lifesaver1
- Irina1
Pros of GoSquared
- Real-time Analytics Dashboard8
- Customer analytics3
- Understanding users2
- E-Commerce Analytics1
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Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of GoSquared
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What is Google Analytics?
What is GoSquared?
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