iContact vs MailChimp: What are the differences?
iContact: Award-winning email marketing. Email Marketing and Social Media Marketing through iContact allows your company to create, send, and track your messages with ease and efficiency; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
iContact and MailChimp belong to "Email Marketing" category of the tech stack.
Some of the features offered by iContact are:
- Email Templates- We love email templates and have one to match your business needs. Choose from hundreds of well designed templates guaranteed to make your message pop.
- MessageBuilder- No design experience? No worries! Create beautiful messages in minutes with our easy to use drag and drop message creation tool.
- MessageCoder- If you are a design or HTML pro, this is the tool for you. Use MessageCoder to import HTML from your favorite template or to start a message from scratch.
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
What is iContact?
What is Mailchimp?
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.