Litmus vs Marketo
Overview
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Detailed Comparison
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. | Litmus is a testing service for web and marketing professionals. It allows people to cross-browser test their websites, and test their email newsletters across a range of email clients and spam filters. |
Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting | You send us a copy of your email design, either by uploading the HTML or sending us a test email. Within a couple of minutes you'll see screenshots of your email as it's rendered by all the different email clients. Made a change? One click starts a re-test.;PREVIEW IN REAL EMAIL CLIENTS- Litmus shows you screenshots of your email newsletter as it looks across all major email clients.;CHECK ON MOBILE DEVICES- See your email on the most popular mobile devices. Litmus even lets you realistically scroll your email on the device.;EVERYTHING IN ONE PLACE- We preview your message on every major mobile device and email client.;LIGHTNING-FAST- If you're trying to fix a rendering problem in your campaign, the last thing you want is to wait for your previews. We run hundreds of servers to ensure our system is the fastest in the industry.;WORKS WITH ANY EMAIL PROVIDER- Litmus is the perfect complement to your email marketing program. As an independent company, our email testing tools are compatible with any email provider, so there's no need to switch. |
Statistics | |
Stacks 1.7K | Stacks 119 |
Followers 369 | Followers 111 |
Votes 16 | Votes 26 |
Pros & Cons | |
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What are some alternatives to Marketo, Litmus?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Email on Acid
Email on Acid is the most affordable, self-serve email testing platform in the world. We can help you maximize the success of your email marketing efforts by diagnosing and improving your renderability, deliverability, click-throughs and conversions.
Mailtrap
We offer one platform that covers all email-related needs in one place: testing, sending, and in-depth tracking to control how email infrastructure works and performs.
User
It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.
Leadmi
Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona.
Mailsac
Disposable email and fake email capture for QA and development teams
SendinBlue
It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.
Mautic
It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
erxes
It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
