Mailchimp vs Postmark

Overview

Postmark

Stacks350

Followers184

Votes52

Mailchimp

Stacks22.9K

Followers12.7K

Votes1.2K

Mailchimp vs Postmark: What are the differences?

Introduction

In this article, we will discuss the key differences between Mailchimp and Postmark. Both Mailchimp and Postmark are popular email service providers, but they have some important distinctions. In the following paragraphs, I will highlight six key differences between these two platforms.

Pricing Structure: Mailchimp offers a freemium model, allowing users to send a limited number of emails for free while charging based on the number of subscribers. On the other hand, Postmark follows a pay-per-use model, where users pay based on the number of emails sent rather than the number of subscribers. This can be advantageous for businesses with a large number of subscribers but fewer emails sent.
Email Deliverability: Postmark has a strong reputation for email deliverability, specifically focusing on transactional emails. Along with robust infrastructure, Postmark follows strict guidelines to ensure high deliverability rates. Mailchimp, on the other hand, is mainly known for its marketing emails and newsletters, which might have slightly lower deliverability rates compared to Postmark for transactional emails.
Email Templates and Customization: Mailchimp provides an extensive range of pre-designed email templates, offering flexibility and ease of customization. With drag-and-drop functionality, users can easily create visually appealing emails without relying on any coding skills. In contrast, Postmark focuses more on the transactional side and provides minimal email templates, prioritizing control over email content and customization.
Automation Capabilities: Mailchimp excels in providing automation features, allowing users to set up email sequences, triggered emails, and personalized campaigns easily. It provides a wide variety of pre-built automation workflows, making it suitable for businesses looking to enhance their marketing automation. Postmark, on the other hand, lacks these extensive automation features, as it primarily focuses on delivering transactional emails.
User Interface and Ease of Use: Mailchimp offers a user-friendly interface with a visually appealing design, making it easy for beginners to navigate. It provides a comprehensive dashboard with intuitive features that simplify the email marketing process. Postmark, although it has an intuitive interface, targets more technically inclined users who prefer a focused and straightforward interface without many additional marketing features.
Support and Documentation: Mailchimp has a comprehensive support system in place, including email support, live chat, and extensive documentation. They also have a vast community forum where users can seek help and advice. Postmark, although it also offers reliable support, focuses more on delivering exceptional transactional email service. The documentation provided by Postmark is thorough and covers everything from setup to troubleshooting.

In summary, Mailchimp offers a freemium model, provides extensive email templates and automation features, and has a user-friendly interface and comprehensive support. On the other hand, Postmark follows a pay-per-use model, focuses on transactional email delivery, provides minimal email templates, lacks extensive automation capabilities, and targets more technically inclined users.

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Advice on Postmark, Mailchimp

Ben

May 18, 2020

Decided

While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.

We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.

62.8k views62.8k

Comments

Detailed Comparison

Postmark	Mailchimp
Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.	MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Create a new virtual server- Instant access to our infrastructure, no waiting required. Create as many servers as you want, for each of your web applications and environments.;Drop code into your app- Swap in our SMTP endpoint, or get started with our APIs using one of our send API libraries for Ruby, Rails, .NET, Python, PHP, and more.;Send emails and track delivery- A beautiful interface to monitor volume, bounces, spam complaints, and send activity. View full email content to troubleshoot issues.;Parse replies & other inbound email- Let Postmark automatically convert email replies into simple JSON documents and send them into to your application for processing.	Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
Statistics
Stacks 350	Stacks 22.9K
Followers 184	Followers 12.7K
Votes 52	Votes 1.2K
Pros & Cons
Pros 18 Simple 10 Great analytics 8 Email, done right 5 Easy setup 5 Heroku Add-on Cons 1 No 24x7 support	Pros 259 Smooth setup & ui 248 Mailing list 148 Robust e-mail creation 120 Integrates with a lot of external services 109 Custom templates Cons 2 Super expensive 1 Poor API 1 Charged based on subscribers as opposed to emails sent
Integrations
No integrations available	Formstack Zendesk Squarespace Insightly Get Satisfaction Hipmob Recurly ClickTale HipChat Shopify

What are some alternatives to Postmark, Mailchimp?

Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Twilio SendGrid

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

Mailgun

Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

Amazon SES

Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.

sendwithus

Send email from your app with a simple API call, Sendwithus manages the rest. Templates, testing, data management, segments, and analytics are all accessible through a friendly dashboard.

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailjet

Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

Related Comparisons

Mailchimp vs Postmark: What are the differences?

Introduction

Pricing Structure: Mailchimp offers a freemium model, allowing users to send a limited number of emails for free while charging based on the number of subscribers. On the other hand, Postmark follows a pay-per-use model, where users pay based on the number of emails sent rather than the number of subscribers. This can be advantageous for businesses with a large number of subscribers but fewer emails sent.
Email Deliverability: Postmark has a strong reputation for email deliverability, specifically focusing on transactional emails. Along with robust infrastructure, Postmark follows strict guidelines to ensure high deliverability rates. Mailchimp, on the other hand, is mainly known for its marketing emails and newsletters, which might have slightly lower deliverability rates compared to Postmark for transactional emails.
Email Templates and Customization: Mailchimp provides an extensive range of pre-designed email templates, offering flexibility and ease of customization. With drag-and-drop functionality, users can easily create visually appealing emails without relying on any coding skills. In contrast, Postmark focuses more on the transactional side and provides minimal email templates, prioritizing control over email content and customization.
Automation Capabilities: Mailchimp excels in providing automation features, allowing users to set up email sequences, triggered emails, and personalized campaigns easily. It provides a wide variety of pre-built automation workflows, making it suitable for businesses looking to enhance their marketing automation. Postmark, on the other hand, lacks these extensive automation features, as it primarily focuses on delivering transactional emails.
User Interface and Ease of Use: Mailchimp offers a user-friendly interface with a visually appealing design, making it easy for beginners to navigate. It provides a comprehensive dashboard with intuitive features that simplify the email marketing process. Postmark, although it has an intuitive interface, targets more technically inclined users who prefer a focused and straightforward interface without many additional marketing features.
Support and Documentation: Mailchimp has a comprehensive support system in place, including email support, live chat, and extensive documentation. They also have a vast community forum where users can seek help and advice. Postmark, although it also offers reliable support, focuses more on delivering exceptional transactional email service. The documentation provided by Postmark is thorough and covers everything from setup to troubleshooting.

Mailchimp vs Postmark

Overview

Mailchimp vs Postmark: What are the differences?