MailChimp vs SparkPost: What are the differences?
What is MailChimp? Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
What is SparkPost? Email Delivery and Analytics for Developers and Enterprises. SparkPost is the world’s #1 email delivery provider. We empower companies with actionable, real-time data to send relevant email to their customers which increases engagement and both top and bottom line revenue.
MailChimp belongs to "Email Marketing" category of the tech stack, while SparkPost can be primarily classified under "Transactional Email".
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, SparkPost provides the following key features:
- Quick and easy SMTP or REST API integration
- Free trial
- Real-time & predictive analytics
"Smooth setup & ui" is the top reason why over 259 developers like MailChimp, while over 8 developers mention "I could start sending real emails in less than 5 mins" as the leading cause for choosing SparkPost.
Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas SparkPost is used by Pinterest, CodeBee, and DocEngage. MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to SparkPost, which is listed in 49 company stacks and 14 developer stacks.
What is Mailchimp?
What is SparkPost?
Need advice about which tool to choose?Ask the StackShare community!
Sign up to add, upvote and see more prosMake informed product decisions
Sign up to add, upvote and see more consMake informed product decisions
Sign up to get full access to all the companiesMake informed product decisions
Sign up to get full access to all the tool integrationsMake informed product decisions
I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
Send transactional or marketing email from your web apps. SparkPost provides all the deliverability, scalability and speed you expect from the world's leading email platform in an easily integrated, pay-as-you-go email delivery service.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.
MailChimp is used by our business development team for email marketing and customer communications.