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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Marketo vs SharpSpring

Marketo vs SharpSpring

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
SharpSpring
SharpSpring
Stacks11
Followers14
Votes0

Marketo vs SharpSpring: What are the differences?

Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, SharpSpring is detailed as "All-inclusive and affordable marketing automation built to drive leads, generate sales & optimize ROI". It is targeted primarily at small and medium-size businesses, offering a wide array of features to make sure that users get all the online marketing functionalities that they need.

Marketo and SharpSpring belong to "Marketing Automation" category of the tech stack.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, SharpSpring provides the following key features:

  • Behavioral Based Email Automation
  • Dynamic Forms
  • Lead Nurturing

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Detailed Comparison

Marketo
Marketo
SharpSpring
SharpSpring

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

It is targeted primarily at small and medium-size businesses, offering a wide array of features to make sure that users get all the online marketing functionalities that they need.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Behavioral Based Email Automation; Dynamic Forms; Lead Nurturing; Lead Scoring; Robust Rules Engine; Dynamic Web Content; Track Leads; Daily VisitorID Email; Smart Emails; Third-Party CRM Integration; Custom Deal Stages; Social Notes; Point-and-Click WYSIWYG Editor; Landing Page Funnel; Call Tracking; Transformative Email Analytics
Statistics
Stacks
1.7K
Stacks
11
Followers
369
Followers
14
Votes
16
Votes
0
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
No community feedback yet
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Shopify
Shopify
Buffer
Buffer
Mixpanel
Mixpanel
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Zapier
Zapier
Outgrow
Outgrow
Rebrandly
Rebrandly
NinjaMock
NinjaMock
Databox
Databox
Pipefy
Pipefy

What are some alternatives to Marketo, SharpSpring?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

ActiveCampaign

ActiveCampaign

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Publish Relay

Publish Relay

PublishRelay automatically syncs your WordPress posts to Medium while preserving canonical links so your original site keeps full SEO credit. It runs in the background after setup, keeping formatting intact for headings, images, and code blocks. Built for writers and teams who want distribution without manual copy-paste or SEO risk.

SocialEdge

SocialEdge

Aus Bühl verbessert dein Google-Maps-Ranking automatisch. Ein echtes Team, keine Agentur – wir arbeiten im Hintergrund, während du dich auf dein Geschäft konzentrierst.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

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