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Marketo vs SharpSpring: What are the differences?
Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, SharpSpring is detailed as "All-inclusive and affordable marketing automation built to drive leads, generate sales & optimize ROI". It is targeted primarily at small and medium-size businesses, offering a wide array of features to make sure that users get all the online marketing functionalities that they need.
Marketo and SharpSpring belong to "Marketing Automation" category of the tech stack.
Some of the features offered by Marketo are:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
On the other hand, SharpSpring provides the following key features:
- Behavioral Based Email Automation
- Dynamic Forms
- Lead Nurturing
Pros of Marketo
- Salesforce.com integration10
- Complex automation6
Pros of SharpSpring
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What is Marketo?
What is SharpSpring?
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