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SimilarWeb vs Canto: What are the differences?
What is SimilarWeb? Market intelligence to understand, track and grow your digital market share. It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.
What is Canto? The leading digital asset management solution. It is digital asset management system that allows creating, managing, sharing and securing digital assets. It provides comprehensive solutions for Digital Asset Management, Global Media Distribution, Corporate Image Management and Integrations.
SimilarWeb and Canto can be primarily classified as "Market Intelligence" tools.
Some of the features offered by SimilarWeb are:
- Complete competitor website traffic analysis
- Website data: visits, geography, keywords, referrals etc
- Engagement metrics: time on site, bounce rate, popular pages
On the other hand, Canto provides the following key features:
- Portals
- iOS app
- Powerful search