HubSpot

HubSpot

Business Tools / Support, Sales, and Marketing / Marketing Automation

Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

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5 upvotes·86K views
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Founder / Principal Consultant at Caret Growth Strategies·
Recommends
Zoho CRM

Salesforce is definitely best in class for enterprise sized clients, but for small or growing companies, I would definitely check out Zoho CRM. It's extremely extensible and is a good balance of out of the box functionality and customization where as Salesforce does very little out of the box. It is a mature platform with a ton of integrations and API options that you will not outgrow any time soon.

The best part of the Zoho is the price. The highest tier license is still a third of the cost of Salesforce and if you get it as part of the Zoho One bundle, the value is unmatched.

The platform isn't perfect, but where it really lacks at the moment is enterprise deployment and migration functionality which startups don't really need until they are about 100+ employees. if you are early stage, then this likely is not a concern. You could always upgrade later, but you may not need to.

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8 upvotes·1 comment·408 views
Ruben Lozano
Ruben Lozano
·
August 31st 2021 at 11:11PM

As the other users said, there are good solutions out there and Zoho and Salesforce are good ones. I guess as a PLG startup you need to integrate other solutions like for example email marketing and intercom or so.

I guess here some users will go with the experience they have and try to adapt the other solutions to the CRM that they used to work. Or at least, that will be my case because I don't know all the CRMs but I know some of them and probably I will start using Hubspot based on my previous experience with others CRMs (Salesforce, Hubspot, Pipedrive, Microsoft Navision, Odoo CRM). I will start to work with Hubspot with the free version and see if the other solutions for email marketing, onboarding with intercom and remarketing solutions for ads you can integrate easily. Otherwise, I will go for Salesforce or Pipedrive.

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Reply

While Salesforce may be at the top end of pricing for a CRM, the functionality, customization, and ecosystem are top tier, if you are looking for cost efficiency and all-in-one solution I would lean toward HubSpot CRM (so long as you are already using them for you marketing automation platform).

If you already have a separate MAT in place and Salesforce is just out of budget then I think about any system that integrates with your marketing platform or has a decently built out data export so that when you do eventually migrate to Salesforce mapping the data over wont b be so cumbersome.

Pipedrive is a good beginner CRM, but you will probably outgrow within a year or two. One other to look into would be SalesLoft. With SalesLoft, you get email, cadences, phone calls, and meeting/call recordings, in addition to a lightweight deal management product. The good aspect here is that when you do eventually move to Salesforce, migrating data will be relatively easy and you will already have a sales enablement tool built.

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7 upvotes·342 views
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Needs advice
on
BufferBuffer
and
HubSpotHubSpot

We are a non-profit organisation with a tight budget and no pre-existing marketing automation tools aside from Hootsuite, which we want to move away from. Our interests as a business are to:

  • gain more insights into our audiences and interactions on both social and web
  • communicate with each of our three main audiences and grow/nurture traffic in all channels
  • schedule posts on social
  • consolidate data from all marketing channels
  • link to multiple pages via our instagram

We have looked into Buffer as a main option for our needs but would like to know what other tools (e.g. HubSpot) might be a good alternative.

Thanks!

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8 upvotes·12.2K views
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Growth Marketing Specialist at Ruben Lozano Me·
Recommends
HubSpot

Hello, Use Hubspot I think it is a great solution if you manage "leads". When I mean "leads" I mean your users fill in a form and you have to do follow-ups and you must have a CRM to track all of that. Plus Hubspot, what you should integrate is a web analytics solution with UTMs to track the visits for each channel. Buffer is a great solution for sharing and schedule content but nothing else. I think here is more what you need to achieve, what is your main goal, what is your job to be done, and then, based on that see if the answer is Hubspot or any other solution. Hubspot they have the free CRM version. They have more solutions and some of them you have to pay for and are quite expensive. Maybe they have a special price for NGOs.

I might be quite broad with my answer, but if you answer those questions, the advice could be more accurate and narrow.

I hope you find useful this answer.

Cheers,

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4 upvotes·1.3K views
Needs advice
on
FreshsalesFreshsales
and
HubSpotHubSpot

Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.

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5 upvotes·7.5K views
Replies (1)
Recommends
Freshsales

I'd highly recommend Freshsales, because their pricing is more transparent and honest.

You'd be charged more if you use HubSpot as your number of contacts increase, as their pricing model drastically increase if you have > 100 contacts, and you'd need a Pro subscription. They lure you in with a great discount offer but their cost increases when you try to renew. Their sales rep also promises functions that don't exist yet just to get the sale. It cost us 20k a year for our small company to have a CRM.

Freshsales on the other hand is always transparent about how much they charge. Our cost reduced to only 20$ a month after the switch.

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3 upvotes·2.5K views