Optimizely vs Visual Website Optimizer

Overview

Optimizely

Stacks3.9K

Followers879

Votes100

Visual Website Optimizer

Stacks1.8K

Followers115

Votes11

Optimizely vs Visual Website Optimizer: What are the differences?

Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Visual Website Optimizer is detailed as "A/B Testing with In-Built Heatmaps". Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

Optimizely and Visual Website Optimizer belong to "A/B Testing Analytics" category of the tech stack.

Some of the features offered by Optimizely are:

Visual editor for client-side A/B testing
Server-side SDKs for Full Stack experimentation
Mobile app optimization

On the other hand, Visual Website Optimizer provides the following key features:

A/B testing
Multivariate testing
Geo and Behavioral targeting

"Easy to setup, edit variants, & see results" is the primary reason why developers consider Optimizely over the competitors, whereas "Easy setup" was stated as the key factor in picking Visual Website Optimizer.

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Detailed Comparison

Optimizely	Visual Website Optimizer
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.	Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations	A/B testing;Multivariate testing;Geo and Behavioral targeting;Easy point-and-click editor;One-time code integration;Asynchronous code snippet;Realtime reports;Multiple conversion goals;Heatmaps & clickmaps;Usability Reports;Mobile Testing and Optimization;Visitor segmentation & targeting;Revenue Tracking;Integration with Google Analytics;Cross-domain tracking;Wordpress, Joomla, Drupal plugins;Automatic test monitoring;HTML, CSS and JQuery based tests;API to fetch test results;Previews on multiple browsers;
Statistics
Stacks 3.9K	Stacks 1.8K
Followers 879	Followers 115
Votes 100	Votes 11
Pros & Cons
Pros 50 Easy to setup, edit variants, & see results 20 Light weight 16 Best a/b testing solution 14 Integration with google analytics	Pros 6 Easy setup 2 Heatmaps Included 1 Easy to Use 1 Great Customer Support 1 Well done
Integrations
Heap WordPress New Relic Google Analytics Jira Mixpanel Hotjar Localytics FullStory ClickTale	KISSmetrics Unbounce Google Analytics Clicky WordPress Mixpanel ClickTale

What are some alternatives to Optimizely, Visual Website Optimizer?

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

Google Optimize

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Adobe Target

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

VWO

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

AB Tasty

It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.

GrowthBook

It is an open source experimentation platform designed for companies that want to bring A/B testing in-house, but don't want to build it themselves.

QuickTest

It brings an affordable user testing platform to startups and freelancers. Share A/B tests remotely or in-person and receive analysed quantitative results and qualitative feedback on your designs.