Optimizely vs Wasabi Testing

Overview

Optimizely

Stacks3.9K

Followers879

Votes100

Wasabi Testing

Stacks1

Followers0

Votes0

GitHub Stars1.1K

Forks236

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Detailed Comparison

Optimizely	Wasabi Testing
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.	It is based on a set of RESTful APIs that allow you to instrument your product code for AB tests (also called split tests), and then create and manage experiments and track and analyze results.
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations	Own your own data; High Performance; 100% API-driven; Platform Agnostic
Statistics
GitHub Stars -	GitHub Stars 1.1K
GitHub Forks -	GitHub Forks 236
Stacks 3.9K	Stacks 1
Followers 879	Followers 0
Votes 100	Votes 0
Pros & Cons
Pros 50 Easy to setup, edit variants, & see results 20 Light weight 16 Best a/b testing solution 14 Integration with google analytics	No community feedback yet
Integrations
Heap WordPress New Relic Google Analytics Jira Mixpanel Hotjar Localytics FullStory ClickTale	No integrations available

What are some alternatives to Optimizely, Wasabi Testing?

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

Google Optimize

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Adobe Target

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

VWO

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.