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ActiveCampaign
ActiveCampaign

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Mailchimp
Mailchimp

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ActiveCampaign vs MailChimp: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".

Some of the features offered by ActiveCampaign are:

  • Contact management
  • Drag and Drop email designer
  • Conversations

On the other hand, MailChimp provides the following key features:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.

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What is ActiveCampaign?

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
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    What are some alternatives to ActiveCampaign and Mailchimp?
    InfusionSoft
    It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    ConvertKit
    It is a powerful new email service provider that provides Infusionsoft like automation capabilities without the Infusionsoft price
    GetResponse
    It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
    Drip
    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
    See all alternatives
    Decisions about ActiveCampaign and Mailchimp
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    Reviews of ActiveCampaign and Mailchimp
    Avatar of amrelgarhy
    CTO and Co Founder
    Review ofMailchimpMailchimp

    I have been using MailChimp and I found it the best choice for Newsletter and building email templates.

    The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.

    I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.

    Everything else is great.

    How developers use ActiveCampaign and Mailchimp
    Avatar of Volkan Özçelik
    Volkan Özçelik uses MailchimpMailchimp

    At zerotoherojs.com there are two kinds of mailing that I send.

    1. Important system emails.
    2. News and updates.

    I send the important emails using Mailgun, and news and updates using MailChimp.

    For managing your mailing list, and sending occasional newsletters, MailChimp is the best.

    Avatar of HyVive
    HyVive uses MailchimpMailchimp

    MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.

    Avatar of Lyndon Wong
    Lyndon Wong uses MailchimpMailchimp

    Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).

    Avatar of Giftstarter
    Giftstarter uses MailchimpMailchimp

    We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.

    Avatar of Promethean TV
    Promethean TV uses MailchimpMailchimp

    MailChimp is used by our business development team for email marketing and customer communications.

    How much does ActiveCampaign cost?
    How much does Mailchimp cost?
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