ActiveCampaign vs MailChimp

Overview

Mailchimp

Stacks22.9K

Followers12.7K

Votes1.2K

ActiveCampaign

Stacks228

Followers196

Votes1

ActiveCampaign vs MailChimp: What are the differences?

ActiveCampaign: Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".

Some of the features offered by ActiveCampaign are:

Contact management
Drag and Drop email designer
Conversations

On the other hand, MailChimp provides the following key features:

Facebook Integration
AutoConnect Templates
Full Featured API

Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.

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CLI (Node.js)

Manual

Detailed Comparison

Mailchimp	ActiveCampaign
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.	Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard	Contact management;Drag and Drop email designer;Conversations;Marketing Automation;Detailed Campaign Reporting;Social Media Integrations, and many 3rd party integrations;CRM;Email Marketing;Facebook Audience Integration;SMS Marketing;Webhooks;Campaigns;Segments;Deliverability
Statistics
Stacks 22.9K	Stacks 228
Followers 12.7K	Followers 196
Votes 1.2K	Votes 1
Pros & Cons
Pros 259 Smooth setup & ui 248 Mailing list 148 Robust e-mail creation 120 Integrates with a lot of external services 109 Custom templates Cons 2 Super expensive 1 Poor API 1 Charged based on subscribers as opposed to emails sent	Pros 1 Support 0 Advanced flow builder
Integrations
Formstack Zendesk Squarespace Insightly Get Satisfaction Hipmob Recurly ClickTale HipChat Shopify	Dropbox WordPress Zapier Shopify Salesforce Sales Cloud Zendesk G Suite Zoho CRM Aviary Unbounce

What are some alternatives to Mailchimp, ActiveCampaign?

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona.

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.