ActiveCampaign vs Pipedrive: What are the differences?
What is ActiveCampaign? Sales and marketing automation platform. Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
What is Pipedrive? A simple and visual sales pipeline tool that teams love to use. Pipeline tool for active dealmakers. Get super-organized. Close deals in less time. Built by active salespeople and serious web app developers.
ActiveCampaign can be classified as a tool in the "Marketing Automation" category, while Pipedrive is grouped under "CRM".
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
On the other hand, Pipedrive provides the following key features:
- See all deals in a visual sales pipeline
- Organize contacts and follow up every lead
- Sales forecasting for avoiding nasty surprises
According to the StackShare community, Pipedrive has a broader approval, being mentioned in 67 company stacks & 7 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 5 developer stacks.