Amazon Mobile Analytics vs Amplitude vs Heatmaps.io

Overview

Amazon Mobile Analytics

Stacks21

Followers55

Votes0

Heatmaps.io

Stacks3

Followers14

Votes0

Amplitude

Stacks887

Followers701

Votes36

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Advice on Amazon Mobile Analytics, Heatmaps.io, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Amazon Mobile Analytics	Heatmaps.io	Amplitude
You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.	Mobile usability analytics. Track users touches, gestures, device data and user flow to learn how users interact with your iOS app.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).;Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.;Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).;Revenue: Paying Daily Active Users, Average Revenue Per Daily Active User (ARPDAU), and Average Revenue Per Paid Daily Active User (ARPPDAU), Paying Monthly Active Users, Average Revenue Per Monthly Active User (ARPMAU), and Average Revenue Per Paid Monthly Active User (ARPPMAU).;Retention: Daily retention (includes 1-day, 3-day, and 7-day retention) and weekly retention (includes 1-week, 2-week, and 3-week retention) for new users.;Custom Events: Custom events specific to your app that you define (such as when users tap a button, or each time a player finishes a level).	View all touches heatmap; View pinch gesture statistics; View swipe gesture statistics; View rotation gesture statistics; View device orientation statistics; View device shakes statistics; View time spent on each screen; View interactive user navigation flow graph; View engagement statistics;	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 21	Stacks 3	Stacks 887
Followers 55	Followers 14	Followers 701
Votes 0	Votes 0	Votes 36
Pros & Cons
No community feedback yet	No community feedback yet	Pros 11 Great for product managers 9 Easy setup 6 Efficient analysis 2 Event streams for individual users 2 Chart edits get their own URLs Cons 4 Super expensive once you're past the free plan
Integrations
No integrations available	No integrations available	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Amazon Mobile Analytics, Heatmaps.io, Amplitude?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Flurry

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Localytics

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

MoEngage

It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

Kochava

It is the platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations.