Amazon Mobile Analytics vs Optimizely

Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations

Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).;Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.;Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).;Revenue: Paying Daily Active Users, Average Revenue Per Daily Active User (ARPDAU), and Average Revenue Per Paid Daily Active User (ARPPDAU), Paying Monthly Active Users, Average Revenue Per Monthly Active User (ARPMAU), and Average Revenue Per Paid Monthly Active User (ARPPMAU).;Retention: Daily retention (includes 1-day, 3-day, and 7-day retention) and weekly retention (includes 1-week, 2-week, and 3-week retention) for new users.;Custom Events: Custom events specific to your app that you define (such as when users tap a button, or each time a player finishes a level).