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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Contentful vs Marketo

Contentful vs Marketo

OverviewDecisionsComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Contentful
Contentful
Stacks838
Followers955
Votes70

Contentful vs Marketo: What are the differences?

Developers describe Contentful as "Manage content once, publish it anywhere". Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications. Using Contentful, editors collaborate on content interactively in an easy-to-use editing interface, while developers use the content with the programming language and templating frameworks of their choice. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Contentful belongs to "Cloud Content Management System" category of the tech stack, while Marketo can be primarily classified under "Marketing Automation".

Some of the features offered by Contentful are:

  • Cloud-based
  • Live collaboration
  • Media & files

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

"API-based cms" is the primary reason why developers consider Contentful over the competitors, whereas "Salesforce.com integration" was stated as the key factor in picking Marketo.

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Contentful is used by Segment, Optimizely, and Policygenius. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Contentful, which is listed in 40 company stacks and 23 developer stacks.

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Advice on Marketo, Contentful

Kamil
Kamil

Product Manager at Wooclap

Jul 17, 2020

Needs adviceonGoogle DocsGoogle DocsGatsbyGatsby

Hi StackSharers, your help is dearly needed as we're making a move to which we will commit for the next few years.

Problem: As our Marketing team gets growing needs to publish content fast and autonomously, we're trying to add a CMS to our stack.

Specs:

  • This CMS should have fairly advanced marketing features: either natively built, and/or be open source, so we can either find third parties' plugins suiting our needs or build our own plugins homebrew.

  • "Advanced marketing features" like these: Non-devs should be able to handle content autonomously, Should have a non-dev friendly interface, should allow creating a library of reusable components/modules, should show the preview before publishing, should have a calendar with all publications, should show the history/tracking, should allow collaborating (Google Docs like), should display characters limit optimized for SEO.

Solution: We're considering an SSG + Headless CMS combination. We're fairly confident for the SSG (Gatsby), but we're still uncertain which CMS we should choose.

122k views122k
Comments
Maxim
Maxim

Web developer

Apr 14, 2020

Needs adviceonSanitySanity

Hi Community, Would like to ask for advice from people familiar with those tools. We are a small self-funded startup and initial cost for us is very important at that stage. That's why we are leaning towards Sanity. The CMS will be used to power our website and flutter cross-platform mobile applications.

108k views108k
Comments

Detailed Comparison

Marketo
Marketo
Contentful
Contentful

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

With Contentful, you can bring your content anywhere using our APIs, completely customize your content structure all while using your preferred programming languages and frameworks.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Platform agnostic headless CMS; GraphQL and REST APIs; Fast delivery with global CDNs; Images API; Language and framework agnostic; Extensible web interface; CI/CD-ready; Flexible data; App Marketplace integrations; App Framework for building your own; Scheduled publishing, teams, tasks & comments; Localization with fallbacks
Statistics
Stacks
1.7K
Stacks
838
Followers
369
Followers
955
Votes
16
Votes
70
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
Pros
  • 30
    API-based cms
  • 17
    Much better than WordPress
  • 11
    Simple and customizable
  • 5
    Images API
  • 3
    Free for small projects
Cons
  • 5
    No repeater Field
  • 5
    No spell check
  • 4
    No free plan
  • 3
    Slow dashboard
  • 2
    Pricey
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Algolia
Algolia
imgix
imgix
Bitbucket
Bitbucket
Saleor
Saleor
Twilio
Twilio
Mailgun
Mailgun
Cloudinary
Cloudinary
GraphQL Playground
GraphQL Playground
commercetools
commercetools
Google Cloud Platform
Google Cloud Platform

What are some alternatives to Marketo, Contentful?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Sanity

Sanity

Sanity is a headless, real-time CMS where the editor is an open source React-based construction kit and the backend is a graph-oriented cloud datastore with a globally distributed CDN.

Tipe

Tipe

All your Apps have text and your developers don't want to manage it. Create and manage your text or assets with powerful editing tools and access it from anywhere with a GraphQL or REST API.

prismic.io

prismic.io

Prismic is a Content Management System, a tool for editing online content, also known as a headless CMS, an API CMS, a content platform, a disruptive content-as-a-service digital experience.

Cockpit

Cockpit

An API-driven CMS without forcing you to make compromises in how you implement your site. The CMS for developers. Manage content like collections, regions, forms and galleries which you can reuse anywhere on your website.

GraphCMS

GraphCMS

GraphCMS is a GraphQL Based Headless Content Management System. It lets you build a hosted GraphQL backend for your applications and gives you all the tools you need to manage your content.

Cloud CMS

Cloud CMS

Easily Create, Upload and Edit;Use Simple Content Forms;Full Text Search and Query; Workspaces

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Scrivito

Scrivito

Scrivito is a cloud-based JavaScript CMS, built for digital agencies and medium to large-sized businesses. Scrivito is based on ReactJS and 100% serverless, so you'll never have to patch your CMS.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

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