Drip vs Dynamic Yield: What are the differences?
Drip: Ecommerce CRM designed for building personal and profitable relationships. It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in; Dynamic Yield: An AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touch point. It is a personalization and engagement solution for businesses and organizations designed to improve sales and drive customer engagement throughout their whole experience.
Drip and Dynamic Yield are primarily classified as "CRM" and "Engagement/Lifecycle Marketing" tools respectively.
Some of the features offered by Drip are:
- Get a fuller understanding of every person across your site and marketing channels with sweet and simple Tags
- Get every last detail spot-on for everyone
- Track every visit and click
On the other hand, Dynamic Yield provides the following key features:
- Recommendation engine
- Behavioral targeting
- Abandoned cart saver