Heap vs Segment

Heap vs Segment: What are the differences?

Developers describe Heap as "Automatically capture every user action in your app and measure it all". Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in. On the other hand, Segment is detailed as "A single hub to collect, translate and send your data with the flip of a switch". Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Heap and Segment are primarily classified as "Funnel Analysis Analytics" and "Analytics Integrator" tools respectively.

Some of the features offered by Heap are:

• Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
• Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
• All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

On the other hand, Segment provides the following key features:

• A single API to integrate third-party tools
• Data replay that backfills new tools with historical data
• SQL support to automatically transform and load behavioral data into Amazon Redshift

"Automatically capture every user action" is the top reason why over 35 developers like Heap, while over 85 developers mention "Easy to scale and maintain 3rd party services" as the leading cause for choosing Segment.

StackShare, LaunchDarkly, and Accenture are some of the popular companies that use Segment, whereas Heap is used by Uber Technologies, Accenture, and Salesforce. Segment has a broader approval, being mentioned in 2157 company stacks & 456 developers stacks; compared to Heap, which is listed in 467 company stacks and 145 developer stacks.