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  5. HubSpot vs KISSmetrics

HubSpot vs KISSmetrics

OverviewComparisonAlternatives

Overview

KISSmetrics
KISSmetrics
Stacks513
Followers184
Votes70
HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88

HubSpot vs KISSmetrics: What are the differences?

Developers describe HubSpot as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. On the other hand, KISSmetrics is detailed as "Get actionable metrics for your business". Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

HubSpot and KISSmetrics are primarily classified as "Marketing Automation" and "Funnel Analysis Analytics" tools respectively.

"Lead management" is the primary reason why developers consider HubSpot over the competitors, whereas "Extremely easy" was stated as the key factor in picking KISSmetrics.

According to the StackShare community, HubSpot has a broader approval, being mentioned in 1365 company stacks & 190 developers stacks; compared to KISSmetrics, which is listed in 349 company stacks and 30 developer stacks.

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Detailed Comparison

KISSmetrics
KISSmetrics
HubSpot
HubSpot

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.;Track your person-centric data;Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.;Libraries- PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more.;Database- Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.;Software Integrations- Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.;Never lose data- Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.;Compare customer behaviors- KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.;See actions in real time- You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.;Create reports on the fly- You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.
blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
Statistics
Stacks
513
Stacks
11.5K
Followers
184
Followers
6.1K
Votes
70
Votes
88
Pros & Cons
Pros
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Advertisement
  • 1
    Scam
Integrations
Salesforce Sales Cloud
Salesforce Sales Cloud
Mailchimp
Mailchimp
Visual Website Optimizer
Visual Website Optimizer
Customer.io
Customer.io
Amazon S3
Amazon S3
Recurly
Recurly
Segment
Segment
Chargify
Chargify
Optimizely
Optimizely
WordPress
WordPress
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite

What are some alternatives to KISSmetrics, HubSpot?

Heap

Heap

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

PostHog

PostHog

Open-source product analytics for developers and product teams. PostHog helps you build better products without sharing your data with anyone. Deploy on your own infrastructure and automatically collect events, session recordings and more.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

ActiveCampaign

ActiveCampaign

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

Rybbit

Rybbit

Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.

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