HubSpot vs MailChimp: What are the differences?
HubSpot: All the software you need to do inbound marketing. Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
HubSpot belongs to "Marketing Automation" category of the tech stack, while MailChimp can be primarily classified under "Email Marketing".
"Lead management" is the top reason why over 36 developers like HubSpot, while over 259 developers mention "Smooth setup & ui" as the leading cause for choosing MailChimp.
CodeCombat, Code School, and Chartio are some of the popular companies that use MailChimp, whereas HubSpot is used by Desk.com, Help Scout, and Qualaroo. MailChimp has a broader approval, being mentioned in 1657 company stacks & 655 developers stacks; compared to HubSpot, which is listed in 1363 company stacks and 186 developer stacks.
What is HubSpot?
What is Mailchimp?
Need advice about which tool to choose?Ask the StackShare community!
Sign up to add, upvote and see more prosMake informed product decisions
What are the cons of using HubSpot?
Sign up to get full access to all the companiesMake informed product decisions
Sign up to get full access to all the tool integrationsMake informed product decisions
I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.
We use hubspot for visitor tracking. Also, when visitors fill in a form on our site, the data usually lands in HubSpot.
MailChimp is used by our business development team for email marketing and customer communications.
We help your business with Hubspot Content Optimization System