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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Email Marketing
  5. HubSpot vs MailChimp

HubSpot vs MailChimp

OverviewComparisonAlternatives

Overview

Mailchimp
Mailchimp
Stacks22.9K
Followers12.7K
Votes1.2K
HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88

HubSpot vs MailChimp: What are the differences?

Key Differences between HubSpot and MailChimp

  1. Pricing Structure: HubSpot offers a tiered pricing structure based on the features you need, while MailChimp provides a pay-as-you-go pricing model or a monthly subscription plan.
  2. Automation Capabilities: HubSpot offers more advanced automation features such as workflows, lead scoring, and custom triggers, while MailChimp's automation capabilities are more limited in comparison.
  3. CRM Integration: HubSpot has a built-in CRM system that seamlessly integrates with its marketing tools, while MailChimp lacks a native CRM solution but can be integrated with third-party CRM platforms.
  4. Personalization Options: HubSpot provides more robust personalization features, allowing users to create dynamic content based on customer behaviors and interactions, whereas MailChimp's personalization options are more basic.
  5. Reports and Analytics: HubSpot offers in-depth reporting and analytics on various marketing channels, including email marketing, social media, and website performance, while MailChimp provides more straightforward email campaign metrics.
  6. Customer Support: HubSpot offers dedicated customer support with all its plans, including phone, chat, and email support, whereas MailChimp provides support primarily through email and live chat for paid plans only.

In Summary, HubSpot and MailChimp differ in pricing structure, automation capabilities, CRM integration, personalization options, reports and analytics, and customer support.

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Detailed Comparison

Mailchimp
Mailchimp
HubSpot
HubSpot

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Facebook Integration;AutoConnect Templates;Full Featured API;Subscriber Analytics;MailChimp Mobile;Email Templates;Template Language;Drag-and-Drop Editor;Multi-user Accounts;Autoresponders;Co-branding;Custom Forms;Data Security and Privacy;Email Delivery;Groups;Image and File Hosting;List Management;Segmentation;Service and Support;Subscriber Preferences;Delivery Doctor;Geolocation;Inbox Inspector;Merge Tags;RSS-to-email;Campaign Archives;Comments;Social Sharing;Reports Overview;Social Stats;A/B Split Testing;List Dashboard
blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
Statistics
Stacks
22.9K
Stacks
11.5K
Followers
12.7K
Followers
6.1K
Votes
1.2K
Votes
88
Pros & Cons
Pros
  • 259
    Smooth setup & ui
  • 248
    Mailing list
  • 148
    Robust e-mail creation
  • 120
    Integrates with a lot of external services
  • 109
    Custom templates
Cons
  • 2
    Super expensive
  • 1
    Poor API
  • 1
    Charged based on subscribers as opposed to emails sent
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Scam
  • 1
    Advertisement
Integrations
Formstack
Formstack
Zendesk
Zendesk
Squarespace
Squarespace
Insightly
Insightly
Get Satisfaction
Get Satisfaction
Hipmob
Hipmob
Recurly
Recurly
ClickTale
ClickTale
HipChat
HipChat
Shopify
Shopify
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite

What are some alternatives to Mailchimp, HubSpot?

Campaign Monitor

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.

Zoho Mail

Zoho Mail

It is a secure and reliable business email solution tailor-made for your organization's communication needs. With enhanced collaboration features, it's not just an inbox—it's more.

Mailtrain

Mailtrain

Mailtrain is a self hosted newsletter application built on Node.js (v5+) and MySQL (v5.5+ or MariaDB).

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.

GetResponse

GetResponse

It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Roundcube

Roundcube

It is a browser-based multilingual IMAP client with an application-like user interface. It provides full functionality you expect from an email client, including MIME support, address book, folder manipulation, message searching and spell checking.

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