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Mailchimp
Mailchimp

10.5K
3.2K
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Marketo
Marketo

1.6K
153
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MailChimp vs Marketo: What are the differences?

Developers describe MailChimp as "Easy email newsletters". MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. On the other hand, Marketo is detailed as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

MailChimp can be classified as a tool in the "Email Marketing" category, while Marketo is grouped under "Marketing Automation".

Some of the features offered by MailChimp are:

  • Facebook Integration
  • AutoConnect Templates
  • Full Featured API

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

"Smooth setup & ui" is the top reason why over 259 developers like MailChimp, while over 5 developers mention "Salesforce.com integration" as the leading cause for choosing Marketo.

According to the StackShare community, MailChimp has a broader approval, being mentioned in 1666 company stacks & 668 developers stacks; compared to Marketo, which is listed in 793 company stacks and 30 developer stacks.

- No public GitHub repository available -
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What is Mailchimp?

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
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    What are some alternatives to Mailchimp and Marketo?
    Twilio SendGrid
    Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    Drip
    It is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. It uses customer insight, data, and smarter email marketing automation at scale. With the best customer experience, your brand will never blend in.
    Campaign Monitor
    Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
    Mandrill
    Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.
    See all alternatives
    Decisions about Mailchimp and Marketo
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    Interest over time
    Reviews of Mailchimp and Marketo
    Avatar of amrelgarhy
    CTO and Co Founder
    Review ofMailchimpMailchimp

    I have been using MailChimp and I found it the best choice for Newsletter and building email templates.

    The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.

    I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.

    Everything else is great.

    How developers use Mailchimp and Marketo
    Avatar of Volkan Özçelik
    Volkan Özçelik uses MailchimpMailchimp

    At zerotoherojs.com there are two kinds of mailing that I send.

    1. Important system emails.
    2. News and updates.

    I send the important emails using Mailgun, and news and updates using MailChimp.

    For managing your mailing list, and sending occasional newsletters, MailChimp is the best.

    Avatar of HyVive
    HyVive uses MailchimpMailchimp

    MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.

    Avatar of Lyndon Wong
    Lyndon Wong uses MailchimpMailchimp

    Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).

    Avatar of Giftstarter
    Giftstarter uses MailchimpMailchimp

    We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.

    Avatar of Promethean TV
    Promethean TV uses MailchimpMailchimp

    MailChimp is used by our business development team for email marketing and customer communications.

    How much does Mailchimp cost?
    How much does Marketo cost?