Mailchimp vs SharpSpring: What are the differences?

1. Pricing Model: Mailchimp offers a pay-as-you-go plan for occasional senders, while SharpSpring provides a monthly subscription model. This means that Mailchimp users only pay for the emails they send, whereas SharpSpring users pay a fixed monthly fee regardless of the volume of emails sent.

2. Automation Capabilities: SharpSpring offers more advanced marketing automation features compared to Mailchimp. With SharpSpring, users can create complex automated workflows, set up lead scoring systems, and track customer behaviors more intricately. On the other hand, Mailchimp's automation capabilities are more basic, focusing primarily on email sequences and simple trigger-based automations.

3. CRM Integration: SharpSpring includes a built-in CRM system that allows users to manage and track their leads and customers effectively. In contrast, Mailchimp requires integration with third-party CRM systems like Salesforce or HubSpot for similar functionalities. This difference can impact the user experience and data management process significantly.

4. Customization Options: SharpSpring provides more extensive customization options for emails and landing pages compared to Mailchimp. Users can create personalized content with advanced design features and templates in SharpSpring, leading to more visually appealing and engaging marketing campaigns. In contrast, Mailchimp's customization options are somewhat limited, which may restrict design creativity.

5. Reporting and Analytics: SharpSpring offers robust reporting and analytics tools that provide in-depth insights into campaign performance, lead generation, and customer engagement. Users can track key metrics and KPIs more comprehensively with SharpSpring's analytics dashboard. Mailchimp, while still offering essential reporting features, may lack the depth and detail that SharpSpring provides.

6. Support and Training: SharpSpring offers dedicated support, training resources, and onboarding assistance to help users maximize the platform's capabilities. In comparison, Mailchimp provides more generalized support channels, such as online resources and community forums. The level of personalized support and training available can significantly impact user experience and success with the platform.

In Summary, Mailchimp and SharpSpring differ in pricing models, automation capabilities, CRM integration, customization options, reporting and analytics, and support and training resources.