Outreach is a sales automation tool for SMB and enterprise organizations, which allows users to triple the number of leads they convert to appointments. Outreach enables users to design a series of touch points which prospects will receive until the prospect replies, combining automatically sent emails with manual steps (such as calls and personalized emails). Users are able to determine spacing between touch points, delivery times, and A/B test on the fly.Outreach empowers sales teams to automate and optimize their sales cadence for cold outbound, web inbound, MQL appointment setting, and more - helping them close more deals. Outreach analytics allows sales teams to continuously monitor and improve their inbound and outbound sales operations and reduce the time to close.