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Braze vs Marketo: What are the differences?
1. Integration Capabilities: Braze offers advanced integration capabilities, allowing businesses to easily connect with various third-party tools and platforms. It provides a seamless integration with popular platforms like Shopify, Salesforce, and SendGrid. On the other hand, Marketo also offers integration capabilities but with a more limited range of platforms.
2. User Segmentation: Braze offers a robust user segmentation feature that allows businesses to target specific user groups with personalized messages and campaigns. It provides various criteria options for segmenting users based on their behavior, demographics, and other contextual attributes. Marketo also offers user segmentation capabilities but with fewer options and flexibility compared to Braze.
3. In-App Messaging: Braze provides a powerful in-app messaging feature that allows businesses to deliver targeted messages and prompts directly within their mobile apps. This can help in engaging users and driving actions within the app. In contrast, Marketo does not offer a dedicated in-app messaging feature, making it less suitable for businesses that heavily rely on mobile apps.
4. Personalization Capabilities: Braze offers advanced personalization capabilities, allowing businesses to deliver highly personalized messages and experiences to their users. It provides dynamic content, A/B testing, and predictive analytics features to optimize messaging and increase user engagement. Marketo also offers personalization capabilities but with less advanced features compared to Braze.
5. Mobile Engagement: Braze is designed with a strong focus on mobile engagement, providing features like push notifications, in-app messaging, and rich push messages. It offers deep linking capabilities, allowing businesses to drive users to specific app screens and actions. Marketo also offers mobile engagement features but with limited capabilities compared to Braze.
6. Pricing: Braze offers flexible pricing options based on the number of monthly active users and the specific features required by businesses. It provides transparent pricing details on their website. In contrast, Marketo follows a different pricing model based on the number of contacts in the database, and the pricing details are not easily available on their website.
In Summary, Braze offers advanced integration capabilities, robust user segmentation, in-app messaging, powerful personalization capabilities, strong focus on mobile engagement, and transparent pricing options, making it a comprehensive customer engagement platform for businesses. Marketo, on the other hand, has limited integration capabilities, fewer segmentation options, lack of in-app messaging feature, less advanced personalization, limited mobile engagement capabilities, and a less transparent pricing model.
Pros of Braze
Pros of Marketo
- Salesforce.com integration10
- Complex automation6