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Braze

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520
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Braze vs Twilio: What are the differences?

Braze: Customer engagement platform. Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences; Twilio: Bring voice and messaging to your web and mobile applications. Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

Braze and Twilio belong to "Voice and SMS" category of the tech stack.

Airbnb, Uber Technologies, and reddit are some of the popular companies that use Twilio, whereas Braze is used by Rainist, StyleShare Inc., and TheIconic. Twilio has a broader approval, being mentioned in 887 company stacks & 1336 developers stacks; compared to Braze, which is listed in 7 company stacks and 3 developer stacks.

Advice on Braze and Twilio
Needs advice
on
MessageBirdMessageBird
and
TwilioTwilio

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

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Replies (2)
Recommends

if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform

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Ryan Hitchler
CEO & Co-founder at Centro · | 1 upvotes · 75.3K views

Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.

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Dainis Duļbinskis
Marketing project manager at Colortime · | 2 upvotes · 83.4K views
Needs advice
on
PlivoPlivo
and
TwilioTwilio

Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe

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Replies (4)
Recommends
NexmoNexmo

Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck

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Recommends
TwilioTwilio

Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.

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Recommends
TwilioTwilio
at

Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.

That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet

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Andrew Voirol
Founder at The Social Diner · | 1 upvotes · 83.1K views
Recommends
PlivoPlivo

stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but https://www.zipwhip.com/ have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..

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Pros of Braze
Pros of Twilio
    Be the first to leave a pro
    • 147
      Powerful, simple, and well documented api
    • 88
      RESTful API
    • 66
      Clear pricing
    • 61
      Great sms services
    • 58
      Low cost of entry
    • 29
      Global SMS Gateway
    • 14
      Good value
    • 12
      Cloud IVR
    • 11
      Simple
    • 11
      Extremely simple to integrate with rails
    • 6
      Great for startups
    • 5
      SMS
    • 3
      Great developer program
    • 3
      Hassle free
    • 2
      Text me the app pages
    • 1
      New Features constantly rolling out
    • 1
      Many deployment options, from build from scratch to buy
    • 1
      Easy integration
    • 1
      Two factor authentication

    Sign up to add or upvote prosMake informed product decisions

    Cons of Braze
    Cons of Twilio
      Be the first to leave a con
      • 4
        Predictable pricing
      • 2
        Expensive

      Sign up to add or upvote consMake informed product decisions

      What is Braze?

      Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.

      What is Twilio?

      Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

      Need advice about which tool to choose?Ask the StackShare community!

      Jobs that mention Braze and Twilio as a desired skillset
      CBRE
      United States of America New York New York City
      CBRE
      United States of America New York New York City
      What companies use Braze?
      What companies use Twilio?
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      Blog Posts

      Jul 2 2019 at 9:34PM

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