Customer.io vs Drip: What are the differences?
Customer.io: Send email based on what people do (or don't do) on a web or mobile app. Send segmented newsletters without bugging developers. Change transactional emails without re-deploying your app. Create lifecycle emails to activate more customers; Drip: Turn your website's passive traffic into active leads. Instead of watching 98% of your visitors flee, imagine if you could easily capture their contact information from every page of your website, and delight them via email during the following weeks. Drip makes this dead simple, and the results have been stunning.
Customer.io and Drip can be primarily classified as "Engagement/Lifecycle Marketing" tools.
Some of the features offered by Customer.io are:
- Segment in real-time with up to date data from your app. Email people who have spent at least $100 but haven't been back in a month.
- Friendly editor lets anyone write emails
- No lists to manage and you won't have to ask developers to export data for you.
On the other hand, Drip provides the following key features:
- Email capture widget
- Drip campaign email creator
- Conversion analytics