Google Analytics vs KISSmetrics vs freeboard

The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.;Track your person-centric data;Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.;Libraries- PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more.;Database- Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.;Software Integrations- Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.;Never lose data- Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.;Compare customer behaviors- KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.;See actions in real time- You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.;Create reports on the fly- You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.

Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.