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Google Optimize

60
29
+ 1
0
Segment

3.1K
935
+ 1
275
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Pros of Google Optimize
Pros of Segment
    Be the first to leave a pro
    • 86
      Easy to scale and maintain 3rd party services
    • 49
      One API
    • 39
      Simple
    • 25
      Multiple integrations
    • 19
      Cleanest API
    • 10
      Easy
    • 9
      Free
    • 8
      Mixpanel Integration
    • 7
      Segment SQL
    • 6
      Flexible
    • 4
      Google Analytics Integration
    • 2
      Salesforce Integration
    • 2
      SQL Access
    • 2
      Clean Integration with Application
    • 1
      Own all your tracking data
    • 1
      Quick setup
    • 1
      Clearbit integration
    • 1
      Beautiful UI
    • 1
      Integrates with Apptimize
    • 1
      Escort
    • 1
      Woopra Integration

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    Cons of Google Optimize
    Cons of Segment
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      • 2
        Not clear which events/options are integration-specific
      • 1
        Limitations with integration-specific configurations
      • 1
        Client-side events are separated from server-side

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      What is Google Optimize?

      It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

      What is Segment?

      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

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      What companies use Google Optimize?
      What companies use Segment?
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      What tools integrate with Google Optimize?
      What tools integrate with Segment?

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      What are some alternatives to Google Optimize and Segment?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Optimizely
      Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
      See all alternatives