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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Landing Pages
  5. HubSpot vs Unbounce

HubSpot vs Unbounce

OverviewComparisonAlternatives

Overview

Unbounce
Unbounce
Stacks506
Followers105
Votes4
HubSpot
HubSpot
Stacks11.5K
Followers6.1K
Votes88

HubSpot vs Unbounce: What are the differences?

Introduction

In the realm of marketing tools, HubSpot and Unbounce are two popular platforms that offer various features to optimize marketing campaigns and drive conversions.

  1. Pricing Structure: HubSpot tends to be pricier than Unbounce, catering more towards larger businesses with a higher budget due to its comprehensive marketing suite. Unbounce, on the other hand, offers more affordable pricing plans suitable for small to medium-sized businesses with a focus on landing pages and conversions.
  2. Features and Functionality: HubSpot provides a wide range of marketing tools such as CRM, email marketing, and content management, making it a one-stop solution for all marketing needs. In contrast, Unbounce specializes in creating high-converting landing pages with A/B testing capabilities, focusing more on conversion optimization.
  3. Integration Capabilities: HubSpot integrates seamlessly with various third-party apps and tools, allowing for a more holistic approach to marketing automation. Unbounce, though it integrates with some apps, might not offer the same level of flexibility and compatibility with other platforms.
  4. Ease of Use: Unbounce is known for its user-friendly drag-and-drop interface, offering a more intuitive experience for creating landing pages without the need for coding knowledge. HubSpot, while robust in features, might have a steeper learning curve for beginners due to its comprehensive nature.
  5. Customization Options: HubSpot offers more customization options in terms of branding and design templates, allowing for a more tailored marketing approach. Unbounce, while customizable, might have limitations in terms of design flexibility and branding options.
  6. Customer Support: HubSpot is renowned for its excellent customer support, offering various resources and a vibrant community for assistance and guidance. Unbounce also provides solid customer support but might not have the same level of extensive resources and community engagement as HubSpot.

In Summary, HubSpot and Unbounce cater to different marketing needs, with HubSpot offering a comprehensive marketing suite for larger businesses and Unbounce focusing on conversion optimization and user-friendly landing page creation for smaller to medium-sized businesses.

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Detailed Comparison

Unbounce
Unbounce
HubSpot
HubSpot

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Drag & Drop;Fast page design;Form Builder;Build your own form;CSS 3;Beautiful Pages;Social Widgets;Video;File Download;Landing Page Templates;A/B Testing;Real-Time Stats- Visits, Unique Visits, Conversions, Conversion Rate, Variant Conversion Delta (the difference compared to the champion page), Statistical confidence (a measure of how likely the results are to be based on reasons other than chance alone);Management of multiple client accounts;Separation of client landing pages;Separation of billing;Different user "Roles" including: "Authors" - for creating pages, and read-only "Viewers" to allow stakeholders to preview your pages after being invited to your client accounts;Lead Gen Forms;Customize & Brand;URL Parameters;Social Demographics
blogging, landing pages, email marketing, web analytics, social media, CRM, SEO
Statistics
Stacks
506
Stacks
11.5K
Followers
105
Followers
6.1K
Votes
4
Votes
88
Pros & Cons
Pros
  • 2
    Lead Generation
  • 2
    Landing Page Optimization
Pros
  • 47
    Lead management
  • 20
    Automatic customer segmenting based on properties
  • 18
    Email / Blog scheduling
  • 1
    Any Franchises using Hubspot Sales CRM?
  • 1
    Scam
Integrations
Mouseflow
Mouseflow
Qualaroo
Qualaroo
Salesforce Sales Cloud
Salesforce Sales Cloud
Zoho CRM
Zoho CRM
Mailchimp
Mailchimp
KISSmetrics
KISSmetrics
ClickTale
ClickTale
Campaign Monitor
Campaign Monitor
Constant Contact
Constant Contact
Marketo
Marketo
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Hipmob
Hipmob
RightSignature
RightSignature
NetSuite
NetSuite

What are some alternatives to Unbounce, HubSpot?

closeheat

closeheat

closeheat lets you develop landing pages faster. Use our beautiful landing page templates or import your own HTML/CSS. Do small changes in the browser - publish them instantly.

Marketo

Marketo

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Instapage

Instapage

The most powerful landing page platform on the planet.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

ClickFunnels

ClickFunnels

ClickFunnels is the only website builder that doesn't just build pages, but actually builds entire sales funnels.

erxes

erxes

It helps you attract and engage more customers while giving you high lead conversion. With erxes, all your marketing, sales and customer service tools are merged into one platform for greater output. Replace Hubspot with the mission and community-driven ecosystem. erxes replaces 3-5 apps that all charge tier features, contact size, and limited use.

ActiveCampaign

ActiveCampaign

Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.

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