MailChimp vs Streak: What are the differences?

Introduction

MailChimp and Streak are both widely used tools in their respective fields. While MailChimp is predominantly a marketing automation platform, Streak is primarily a customer relationship management (CRM) tool. Below are six key differences between MailChimp and Streak:

1. Interface and Focus: MailChimp offers a user-friendly interface specifically designed for managing email marketing campaigns. On the other hand, Streak provides a CRM system within Gmail, allowing users to track customer interactions and deals directly from their inbox. The focus of MailChimp lies in email marketing automation, while Streak emphasizes relationship management and pipeline tracking.

2. Functionality: MailChimp primarily offers features such as email campaign creation, subscriber management, and analytics. It enables users to design visually appealing email templates and provides metrics to track the success of email marketing efforts. In contrast, Streak focuses on managing customer relationships by providing tools like deal tracking, email tracking, and collaboration features. Streak allows users to organize their workflows and collaborate with team members within Gmail.

3. Integration: MailChimp offers integrations with a wide range of apps and platforms such as CMS systems, e-commerce platforms, and analytics tools. This enables users to seamlessly connect MailChimp with their existing tech stack. On the other hand, Streak functions as a Gmail plugin and integrates tightly with Gmail's features and services. It leverages Gmail's capabilities and keeps all CRM-related activities within the Gmail interface.

4. Cost Structure: MailChimp offers a tiered pricing structure, with different plans based on the number of subscribers and features needed. While it provides a free plan to start with, additional features require a paid subscription. In contrast, Streak offers both free and paid plans with different levels of functionality. Streak's paid plans are based on the number of users, while the free plan offers limited features.

5. Data Security: MailChimp takes comprehensive measures to ensure the security and privacy of user data. It complies with industry standards and regulations for data protection. Additionally, MailChimp has measures in place to protect against unauthorized access and data breaches. Streak, being a CRM tool, also prioritizes data security and uses encryption technology to secure user data. It allows users to control access to their CRM data and set permissions for team members.

6. Support and Resources: MailChimp provides extensive support resources for its users, including knowledge base articles, tutorials, and a community forum. Users can also avail of email and live chat support for assistance with their campaigns. Streak offers a similar level of support with documentation, guides, and a help center. Both tools also provide online training sessions and webinars to help users make the most of their features.

In Summary, MailChimp is primarily focused on email marketing automation with a variety of integrations and a range of pricing options. Streak, on the other hand, is centered around CRM functionality within Gmail, offering email tracking and deal management tools.