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MailChimp vs Unbounce: What are the differences?
MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform; Unbounce: The fastest and most powerful do-it-yourself landing page platform. Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
MailChimp and Unbounce are primarily classified as "Email Marketing" and "Landing Pages" tools respectively.
Some of the features offered by MailChimp are:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
On the other hand, Unbounce provides the following key features:
- Drag & Drop
- Fast page design
- Form Builder
Rainist, Typeform, and OpenGov are some of the popular companies that use MailChimp, whereas Unbounce is used by LinkedIn, Hootsuite, and Binary.com. MailChimp has a broader approval, being mentioned in 1666 company stacks & 668 developers stacks; compared to Unbounce, which is listed in 41 company stacks and 7 developer stacks.
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
Pros of Unbounce
- Lead Generation2
- Landing Page Optimization2
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Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
Cons of Unbounce
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What is Mailchimp?
What is Unbounce?
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