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Marketo vs Sendy: What are the differences?
Developers describe Marketo as "Helping marketers master the art and science of digital marketing". Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place. On the other hand, Sendy is detailed as "Send newsletters, 100x cheaper via Amazon SES". Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.
Marketo can be classified as a tool in the "Marketing Automation" category, while Sendy is grouped under "Email Marketing".
Some of the features offered by Marketo are:
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
On the other hand, Sendy provides the following key features:
- Multiple brands
- Lists & subscribers
- Beautiful reports
Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Sendy is used by Lulo, VisualPharm, and Yooniks co. ltd.. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Sendy, which is listed in 4 company stacks and 4 developer stacks.
Pros of Marketo
- Salesforce.com integration10
- Complex automation6
Pros of Sendy
- Very cheap2
- Easy to use with wysiwyg1
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What is Marketo?
What is Sendy?
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