Open Web Analytics vs Optimizely
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. | It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. |
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations | Conversion Goal Tracking ; Goal Funnels ;Campaign Tracking ; E-commerce Tracking |
Statistics | |
Stacks 3.9K | Stacks 27 |
Followers 879 | Followers 27 |
Votes 100 | Votes 0 |
Pros & Cons | |
Pros
| No community feedback yet |
Integrations | |
What are some alternatives to Optimizely, Open Web Analytics?
Zustand
Small, fast and scaleable bearbones state-management solution. Has a comfy api based on hooks, that isn't boilerplatey or opinionated, but still just enough to be explicit and flux-like.
Visual Website Optimizer
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Statsbot
Statsbot is helping you take control of your raw data, providing an all-in-one analysis tool for engineers and non-tech folks alike.
digna
Is the game-changing European modern data quality platform that effortlessly uncovers anomalies and errors in your data with Artificial Intelligence.
SendroAI
SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.
Fragmatic
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Google Optimize
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
VWO
Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
