Google Optimize vs Optimizely: What are the differences?

## Introduction

1. **Pricing Model**: Google Optimize offers a free version with limited features, while Optimizely is a paid platform that offers more advanced functionalities with different pricing tiers.

2. **Ease of Use**: Google Optimize is straightforward and easy to use, especially for those familiar with Google Analytics, whereas Optimizely may have a steeper learning curve due to its more complex interface and features.

3. **Integration**: Google Optimize seamlessly integrates with Google Analytics, making it easy to track and analyze data, whereas Optimizely offers greater flexibility in integrating with various third-party tools and platforms.

4. **Testing Capabilities**: Google Optimize mainly focuses on A/B testing and basic personalization, while Optimizely provides more advanced testing options such as multivariate testing, mobile app testing, and server-side testing.

5. **Support and Documentation**: Google Optimize has a robust online community and documentation support, but Optimizely offers a more personalized level of support, including dedicated customer success managers for higher-tier plans.

6. **Targeting Options**: Google Optimize offers basic targeting options based on user behavior and certain criteria, while Optimizely provides more advanced targeting capabilities, including geotargeting, behavioral targeting, and audience segmentation.

In Summary, Google Optimize and Optimizely differ in terms of their pricing models, ease of use, integration capabilities, testing options, support and documentation, as well as targeting capabilities.