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Sailthru

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Sailthru vs SendGrid: What are the differences?

Sailthru: The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests; SendGrid: Email Delivery. Simplified. SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.

Sailthru and SendGrid are primarily classified as "Marketing Automation" and "Transactional Email" tools respectively.

Some of the features offered by Sailthru are:

  • Analyze behavior, interests, and preferences.
  • Generate unique data profiles.
  • Automatically personalize every communication, in real time.

On the other hand, SendGrid provides the following key features:

  • Open Tracking
  • Click Tracking
  • Unsubscribe Tracking
Advice on Sailthru and Twilio SendGrid

For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

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Replies (4)
Justini Powell
Lead Developer at Watermark Community Church · | 4 upvotes · 56K views
Recommends
Twilio SendGridTwilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

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Mika Henriksson
Coder at mhenrixon Consulting · | 4 upvotes · 56K views
Recommends
PostmarkPostmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

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Vit Ulicny
Recommends
MandrillMandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

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Aric Fedida
Founder, CTO at ASK Technologies Inc · | 1 upvotes · 55.5K views
Recommends
Twilio SendGridTwilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

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Pros of Sailthru
Pros of Twilio SendGrid
    Be the first to leave a pro
    • 190
      Easy setup
    • 137
      Cheap and simple
    • 107
      Easy email integration!
    • 86
      Reliable
    • 58
      Well-documented
    • 28
      Generous free allowance to get you started
    • 25
      Trackable
    • 21
      Heroku add-on
    • 15
      Azure add-on
    • 13
      Better support for third party integrations
    • 6
      Simple installation
    • 6
      Free plan
    • 4
      Helpful evangelist staff
    • 4
      Great client libraries
    • 3
      Better customer support than the competition
    • 3
      Great add-ons
    • 3
      Great support
    • 2
      Nice dashboard
    • 2
      Scalable
    • 1
      Google cloud messaging
    • 1
      Web editor for templates
    • 1
      Cool setup
    • 1
      Free
    • 1
      Within integration
    • 1
      Easy set up
    • 1
      Great customer support

    Sign up to add or upvote prosMake informed product decisions

    Cons of Sailthru
    Cons of Twilio SendGrid
      Be the first to leave a con
      • 3
        Google analytics integration is not campaign-specific
      • 1
        Shared IP blacklist removal takes months
      • 0
        Shares IP blacklist removal

      Sign up to add or upvote consMake informed product decisions

      What is Sailthru?

      Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.

      What is Twilio SendGrid?

      Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Sailthru?
      What companies use Twilio SendGrid?
      See which teams inside your own company are using Sailthru or Twilio SendGrid.
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      What tools integrate with Sailthru?
      What tools integrate with Twilio SendGrid?

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      What are some alternatives to Sailthru and Twilio SendGrid?
      Mailchimp
      MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
      Marketo
      Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
      Braze
      Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love.
      Iterable
      Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.
      HubSpot
      Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
      See all alternatives