Salesforce Marketing Cloud聽vs聽Salesforce Sales Cloud

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

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Salesforce Marketing Cloud vs Salesforce Sales Cloud: What are the differences?

What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Salesforce Sales Cloud? The world鈥檚 #1 CRM sales app. The Sales Cloud puts everything you need at your fingertips鈥攁vailable anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.

Salesforce Marketing Cloud belongs to "Marketing Automation" category of the tech stack, while Salesforce Sales Cloud can be primarily classified under "CRM".

Some of the features offered by Salesforce Marketing Cloud are:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

On the other hand, Salesforce Sales Cloud provides the following key features:

  • Social accounts and contacts- Gain insights from popular social media sites鈥攍ike Facebook, Twitter, LinkedIn, YouTube, and Klout鈥攔ight within Salesforce to help you increase productivity.
  • Mobile- Log calls, respond to hot leads, work with opportunities, or check dashboards no matter where you are.
  • Opportunities and quotes- Get details about the deals you and your team are working on鈥揹eal stage, products, competition, quotes, and deal team conversations are available via your application, and in real time on your Chatter feed.

Salesforce, CircleCI, and Zillow are some of the popular companies that use Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Salesforce Sales Cloud has a broader approval, being mentioned in 795 company stacks & 951 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.

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What is Salesforce Marketing Cloud?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Salesforce Sales Cloud?

The Sales Cloud puts everything you need at your fingertips鈥攁vailable anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.
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Why do developers choose Salesforce Marketing Cloud?
Why do developers choose Salesforce Sales Cloud?
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        What companies use Salesforce Marketing Cloud?
        What companies use Salesforce Sales Cloud?

        Sign up to get full access to all the companiesMake informed product decisions

        What tools integrate with Salesforce Marketing Cloud?
        What tools integrate with Salesforce Sales Cloud?

        Sign up to get full access to all the tool integrationsMake informed product decisions

        What are some alternatives to Salesforce Marketing Cloud and Salesforce Sales Cloud?
        InfusionSoft
        It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
        Pardot
        It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
        Eloqua
        Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
        HubSpot
        Attract, convert, close and delight customers with HubSpot鈥檚 complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
        Marketo
        Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
        See all alternatives
        Decisions about Salesforce Marketing Cloud and Salesforce Sales Cloud
        David Gorcey
        David Gorcey
        Head of BD at StackShare | 5 upvotes 31.7K views
        atStackShareStackShare
        Salesforce Sales Cloud
        Salesforce Sales Cloud
        Close.io
        Close.io
        Streak
        Streak

        When I started at StackShare, I needed an easy way to create a pipeline of the different partners we were engaged with, and track the status of those conversations. Having just begun to explore partnerships in earnest, our needs at StackShare don't necessitate something as robust as Salesforce Sales Cloud, Close.io or similar offerings that exist.

        Nevertheless, I didn't want one more Google Doc to track things either, and I heard about Streak, so I figured I'd give the free version a try. So far, it has accommodated everything I need, and it integrates simply with Gmail which meant I had it running in a few minutes. You can create a pipeline entry directly from an email thread, which I find useful compared to logging into a separate platform, and there is basic functionality for scheduling follow-ups and tasks. The pipeline stages are fully customizable as are the fields you can add - (I added a note field to explain why someone may be in the "Backburner" stage, for example).

        As we scale our Business Development initiatives and grow our team, we'll likely need to look at upgrading Streak or incorporating other tools like Yesware. But, for a quick and easy way to organize a sales pipeline and track the respective conversations, the Streak free version nicely accommodates what I need and has been very helpful in managing discussions with a variety of partners thus far.

        #StackDecisionsLaunch

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        Reviews of Salesforce Marketing Cloud and Salesforce Sales Cloud
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        How developers use Salesforce Marketing Cloud and Salesforce Sales Cloud
        Avatar of Scribe Technologies, Inc.
        Scribe Technologies, Inc. uses Salesforce Sales CloudSalesforce Sales Cloud

        Scribe is a Slack Assistant for sales and marketing people, and let's them update their CRM from within Slack itself, without switching tabs. Salesforce is the CRM of choice for the top inside sales teams, that also use Slack, which is why it's our 1st CRM integration.

        Avatar of Software Antelope
        Software Antelope uses Salesforce Sales CloudSalesforce Sales Cloud

        Salesforce Exact Target provide powerful mailing list tools for marketing. We provide web hooks to save your mailing list, update it with data extensions and server based AMPscript programming.

        Avatar of Lyndon Wong
        Lyndon Wong uses Salesforce Sales CloudSalesforce Sales Cloud

        Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.

        Avatar of Gitt
        Gitt uses Salesforce Sales CloudSalesforce Sales Cloud

        We only use when we dealing with Enterprise customers. Manage, create and handle existing customer orders.

        Avatar of Anthony Lee
        Anthony Lee uses Salesforce Sales CloudSalesforce Sales Cloud

        This is our main database, and automation process for our organization

        How much does Salesforce Marketing Cloud cost?
        How much does Salesforce Sales Cloud cost?
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