Salesforce Marketing Cloud vs Salesforce Sales Cloud

Salesforce Marketing Cloud
Salesforce Marketing Cloud

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Salesforce Sales Cloud
Salesforce Sales Cloud

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Salesforce Marketing Cloud vs Salesforce Sales Cloud: What are the differences?

What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Salesforce Sales Cloud? The world’s #1 CRM sales app. The Sales Cloud puts everything you need at your fingertips—available anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.

Salesforce Marketing Cloud belongs to "Marketing Automation" category of the tech stack, while Salesforce Sales Cloud can be primarily classified under "CRM".

Some of the features offered by Salesforce Marketing Cloud are:

  • Journey Builder
  • Email Studio
  • Salesforce DMP

On the other hand, Salesforce Sales Cloud provides the following key features:

  • Social accounts and contacts- Gain insights from popular social media sites—like Facebook, Twitter, LinkedIn, YouTube, and Klout—right within Salesforce to help you increase productivity.
  • Mobile- Log calls, respond to hot leads, work with opportunities, or check dashboards no matter where you are.
  • Opportunities and quotes- Get details about the deals you and your team are working on–deal stage, products, competition, quotes, and deal team conversations are available via your application, and in real time on your Chatter feed.

Salesforce, CircleCI, and Zillow are some of the popular companies that use Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Salesforce Sales Cloud has a broader approval, being mentioned in 795 company stacks & 951 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.

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What is Salesforce Marketing Cloud?

Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.

What is Salesforce Sales Cloud?

The Sales Cloud puts everything you need at your fingertips—available anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.

Want advice about which of these to choose?Ask the StackShare community!

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        What companies use Salesforce Marketing Cloud?
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        What tools integrate with Salesforce Sales Cloud?

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        What are some alternatives to Salesforce Marketing Cloud and Salesforce Sales Cloud?
        InfusionSoft
        It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
        HubSpot
        Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
        Marketo
        Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
        Pardot
        It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
        Mautic
        It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
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        How developers use Salesforce Marketing Cloud and Salesforce Sales Cloud
        Avatar of Scribe Technologies, Inc.
        Scribe Technologies, Inc. uses Salesforce Sales CloudSalesforce Sales Cloud

        Scribe is a Slack Assistant for sales and marketing people, and let's them update their CRM from within Slack itself, without switching tabs. Salesforce is the CRM of choice for the top inside sales teams, that also use Slack, which is why it's our 1st CRM integration.

        Avatar of Software Antelope
        Software Antelope uses Salesforce Sales CloudSalesforce Sales Cloud

        Salesforce Exact Target provide powerful mailing list tools for marketing. We provide web hooks to save your mailing list, update it with data extensions and server based AMPscript programming.

        Avatar of Lyndon Wong
        Lyndon Wong uses Salesforce Sales CloudSalesforce Sales Cloud

        Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.

        Avatar of Gitt
        Gitt uses Salesforce Sales CloudSalesforce Sales Cloud

        We only use when we dealing with Enterprise customers. Manage, create and handle existing customer orders.

        Avatar of Anthony Lee
        Anthony Lee uses Salesforce Sales CloudSalesforce Sales Cloud

        This is our main database, and automation process for our organization

        How much does Salesforce Marketing Cloud cost?
        How much does Salesforce Sales Cloud cost?
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