Salesforce Marketing Cloud vs Salesforce Sales Cloud: What are the differences?
What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
What is Salesforce Sales Cloud? The world’s #1 CRM sales app. The Sales Cloud puts everything you need at your fingertips—available anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your global organization and getting deals done faster is not only possible, it's easy.
Salesforce Marketing Cloud belongs to "Marketing Automation" category of the tech stack, while Salesforce Sales Cloud can be primarily classified under "CRM".
Some of the features offered by Salesforce Marketing Cloud are:
- Journey Builder
- Email Studio
- Salesforce DMP
On the other hand, Salesforce Sales Cloud provides the following key features:
- Social accounts and contacts- Gain insights from popular social media sites—like Facebook, Twitter, LinkedIn, YouTube, and Klout—right within Salesforce to help you increase productivity.
- Mobile- Log calls, respond to hot leads, work with opportunities, or check dashboards no matter where you are.
- Opportunities and quotes- Get details about the deals you and your team are working on–deal stage, products, competition, quotes, and deal team conversations are available via your application, and in real time on your Chatter feed.
Salesforce, CircleCI, and Zillow are some of the popular companies that use Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is used by Segment, Seven Corners, and Digital Pulp. Salesforce Sales Cloud has a broader approval, being mentioned in 795 company stacks & 951 developers stacks; compared to Salesforce Marketing Cloud, which is listed in 11 company stacks and 7 developer stacks.
What is Salesforce Marketing Cloud?
What is Salesforce Sales Cloud?
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Why do developers choose Salesforce Marketing Cloud?
What are the cons of using Salesforce Marketing Cloud?
What are the cons of using Salesforce Sales Cloud?
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When I started at StackShare, I needed an easy way to create a pipeline of the different partners we were engaged with, and track the status of those conversations. Having just begun to explore partnerships in earnest, our needs at StackShare don't necessitate something as robust as Salesforce Sales Cloud, Close.io or similar offerings that exist.
Nevertheless, I didn't want one more Google Doc to track things either, and I heard about Streak, so I figured I'd give the free version a try. So far, it has accommodated everything I need, and it integrates simply with Gmail which meant I had it running in a few minutes. You can create a pipeline entry directly from an email thread, which I find useful compared to logging into a separate platform, and there is basic functionality for scheduling follow-ups and tasks. The pipeline stages are fully customizable as are the fields you can add - (I added a note field to explain why someone may be in the "Backburner" stage, for example).
As we scale our Business Development initiatives and grow our team, we'll likely need to look at upgrading Streak or incorporating other tools like Yesware. But, for a quick and easy way to organize a sales pipeline and track the respective conversations, the Streak free version nicely accommodates what I need and has been very helpful in managing discussions with a variety of partners thus far.
Scribe is a Slack Assistant for sales and marketing people, and let's them update their CRM from within Slack itself, without switching tabs. Salesforce is the CRM of choice for the top inside sales teams, that also use Slack, which is why it's our 1st CRM integration.
Salesforce Exact Target provide powerful mailing list tools for marketing. We provide web hooks to save your mailing list, update it with data extensions and server based AMPscript programming.
Sales CRM to track activity with leads, contacts, opportunities and accounts. Marketing systems automatically sync with SFDC using a combination of Zapier and Segment.
We only use when we dealing with Enterprise customers. Manage, create and handle existing customer orders.