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  4. Analytics Integrator
  5. Segment vs VWO

Segment vs VWO

OverviewComparisonAlternatives

Overview

Segment
Segment
Stacks3.3K
Followers941
Votes275
VWO
VWO
Stacks25
Followers28
Votes0
GitHub Stars5
Forks3

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Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

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CLI (Node.js)
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Detailed Comparison

Segment
Segment
VWO
VWO

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

A single API to integrate third-party tools; Data replay that backfills new tools with historical data; SQL support to automatically transform and load behavioral data into Amazon Redshift; More than 120 tools on the platform; One-click to install plugins for WordPress, Magento and WooCommerce; Mobile, web and server-side libraries
A/B Testing; Multivariate Testing; Split URL Testing; Reporting; Heatmaps; Click Analytics
Statistics
GitHub Stars
-
GitHub Stars
5
GitHub Forks
-
GitHub Forks
3
Stacks
3.3K
Stacks
25
Followers
941
Followers
28
Votes
275
Votes
0
Pros & Cons
Pros
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
    Simple
  • 25
    Multiple integrations
  • 19
    Cleanest API
Cons
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side
No community feedback yet
Integrations
Google Analytics
Google Analytics
Mixpanel
Mixpanel
UserVoice
UserVoice
LiveChat
LiveChat
Olark
Olark
Marketo
Marketo
Intercom
Intercom
Sentry
Sentry
BugHerd
BugHerd
Gauges
Gauges
WordPress
WordPress
Shopify
Shopify
Drupal
Drupal
Clicky
Clicky
BigCommerce
BigCommerce
Mixpanel
Mixpanel
Magento
Magento
Joomla!
Joomla!
KISSmetrics
KISSmetrics
Google Analytics
Google Analytics

What are some alternatives to Segment, VWO?

Optimizely

Optimizely

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Surmado Scout

Surmado Scout

Surmado is AI marketing intelligence for small businesses and agencies. SEO audits, AI visibility testing, and strategic advisory. Reports from $25. API-first. Async webhooks. Stable JSON schema. Built for developers who hate dashboards.

SendroAI

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

AI SEO Tools for Beginners — All‑in‑One Platform

AI SEO Tools for Beginners — All‑in‑One Platform

Manage backlinks, write with AI, and track performance with GA — plus domain lookup, i18n convertor, HTML tools and Chrome extension. Start free.

Surmado

Surmado

Surmado is AI marketing intelligence for small businesses and agencies. SEO audits, AI visibility testing, and strategic advisory. Reports from $25. API-first. Async webhooks. Stable JSON schema. Built for developers who hate dashboards.

CBDC Resources

CBDC Resources

CBDC Resources is a data and analytics platform that centralizes global information on Central Bank Digital Currency (CBDC) projects. It provides structured datasets, interactive visualizations, and technology-oriented insights used by fintech developers, analysts, and research teams. The platform aggregates official documents, technical specifications, and implementation details from institutions such as the IMF, BIS, ECB, and national central banks. Developers and product teams use CBDC Resources to integrate CBDC data into research workflows, dashboards, risk models, and fintech applications. Website : https://cbdcresources.com/

MyBacklinks

MyBacklinks

Finally, a unified dashboard for SEO, Revenue, and Ops. Sync Stripe, Cloudflare, GSC, and Plausible in seconds. Built for indie hackers managing side projects.

Marketing Dashboards for Agencies and Marketing Teams

Marketing Dashboards for Agencies and Marketing Teams

Build powerful marketing dashboards for agencies that combine analytics, SEO, and data sources in one place. Create beautiful client reports in minutes.

Worklytics: People Analytics Software for a Better Workplace

Worklytics: People Analytics Software for a Better Workplace

Worklytics is a workplace analytics platform that helps organizations understand and improve team productivity, collaboration, and employee experience using data from workplace tools. It aggregates and analyzes behavioral data from systems like email, calendars, and collaboration apps, while protecting individual privacy, to deliver insights that drive performance and organizational health. The platform empowers leaders to make evidence-based decisions about work patterns, management practices, and organizational effectiveness.

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