Optimizely

Hey all, I'm managing the implementation of a customer data platform and headless CMS for a digital consumer content publisher. We're weighing up the pros and cons of implementing an OTB activation platform like Optimizely Recommendations or Dynamic Yield vs developing a bespoke solution for personalising content recommendations. Use Case is CDP will house customers and personas, and headless CMS will contain the individual content assets. The intermediary solution will activate data between the two for personalisation of news content feeds. I saw GCP has some potentially applicable personalisation solutions such as recommendations AI, which seem to be targeted at retail, but would probably be relevant to this use case for all intents and purposes. The CDP is Segment and the CMS is Contentstack. Has anyone implemented an activation platform or personalisation solution under similar circumstances? Any advice or direction would be appreciated! Thank you

In the ABTesting world you have many many players now, even #google has jumped onboard with #GoogleOptimize. When I was working with Magento we needed a easy solution to change the color of the buy now button, move around the email signup, update menu items, etc.

I experimented with many of the ABTesting tools, but Optimizely was the one that was much better than the rest.

Optimizely was so easy to add to all of our various Magento sites, and then for us to inject a #ABtest, was just a couple of lines of code and you've got your test live and ready to go. It was so easy that we trained the Office Manager with no coding experience to add #ABtests.

The analytics that Optimizely offers is second to none, after a couple of weeks of running the test you can easily see which test is the best and then get the development team to implement that change.

Massive props to Optimizely for doing a great job 🚀🚀🚀