ActiveCampaign vs Drift: What are the differences?
Developers describe ActiveCampaign as "Sales and marketing automation platform". Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. On the other hand, Drift is detailed as "A messaging app that helps you grow your business". Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
ActiveCampaign belongs to "Marketing Automation" category of the tech stack, while Drift can be primarily classified under "Customer Support Chat".
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
On the other hand, Drift provides the following key features:
- Know who your users are and what they are doing with live customer data
- Segment in real-time with up to date data from your app or 3rd party integrations
- Enhanced User and Company profiles
Formlabs, Kraut Computing, and Zenfulfillment are some of the popular companies that use Drift, whereas ActiveCampaign is used by BILLSHARK, Outsourcing Hub, and Publing. Drift has a broader approval, being mentioned in 32 company stacks & 9 developers stacks; compared to ActiveCampaign, which is listed in 11 company stacks and 4 developer stacks.