Customer.io vs Intercom: What are the differences?
What is Customer.io? Send email based on what people do (or don't do) on a web or mobile app. Send segmented newsletters without bugging developers. Change transactional emails without re-deploying your app. Create lifecycle emails to activate more customers.
What is Intercom? A fundamentally new way to communicate with your customers. Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
Customer.io and Intercom belong to "Engagement/Lifecycle Marketing" category of the tech stack.
Some of the features offered by Customer.io are:
- Segment in real-time with up to date data from your app. Email people who have spent at least $100 but haven't been back in a month.
- Friendly editor lets anyone write emails
- No lists to manage and you won't have to ask developers to export data for you.
On the other hand, Intercom provides the following key features:
- Live customer data
- Rich user and company profiles
- Real-time customer segments
"Behavior based emails" is the top reason why over 13 developers like Customer.io, while over 160 developers mention "Know who your users are" as the leading cause for choosing Intercom.
According to the StackShare community, Intercom has a broader approval, being mentioned in 1411 company stacks & 217 developers stacks; compared to Customer.io, which is listed in 185 company stacks and 3 developer stacks.
What is Customer.io?
What is Intercom?
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Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.
Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.
I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.
Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.
Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.
[Not currently used] We had hopes to employ this product as it has some very cool features.