Google Analytics vs Looker vs Mixpanel

Need advice about which tool to choose?Ask the StackShare community!

Google Analytics

125.7K
48.2K
+ 1
5K
Looker

581
627
+ 1
9
Mixpanel

7.1K
3.7K
+ 1
438
Advice on Google Analytics, Looker, and Mixpanel
Mohan Ramanujam
Needs advice
on
AmplitudeAmplitudeData StudioData Studio
and
LookerLooker

We are a consumer mobile app IOS/Android startup. The app is instrumented with branch and Firebase. We use Google BigQuery. We are looking at tools that can support engagement and cohort analysis at an early stage price which we can grow with. Data Studio is the default but it would seem Looker provides more power. We don't have much insight into Amplitude other than the fact it is a popular PM tool. Please provide some insight.

See more
Replies (1)
Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 20.1K views

Hello Mohan,

To be honest, I don't have experience working with analytics on apps and also I don't have experience with Looker, so I cannot say I will suggest that one. I know that Amplitude is a known product analytics tool for apps. I know that in the #GoPractice course, Oleg (CEO GoPractice) was using Amplitude in all his experience with mobile game apps, so I guess apps could work well too. I have experience using Amplitude for SaaS solutions and it is great to create all kinds of analytics for the product. Then Google Datastudio is the classic solution to create dashboards and reports connect it with any data source. Also, some people, instead of Amplitude are using the new Google Analytics, @GoogleAnalytics #GA4 or Mixpanel. However, my suggestion is to use Amplitude and if there are reports that you cannot answer with Amplitude, use Google Data Studio.

I hope that could help you.

Cheers,

See more
Decisions about Google Analytics, Looker, and Mixpanel
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 18.6K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

See more

Very easy-to-use UI. Good way to make data available inside the company for analysis.

Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.

Can be embedded into product to provide reporting functions.

Support team are helpful.

The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.

See more
Vojtech Kopal
Head of Data at Mews Systems · | 3 upvotes · 299.5K views

Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.

And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.

Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.

See more
Get Advice from developers at your company using StackShare Enterprise. Sign up for StackShare Enterprise.
Learn More
Pros of Google Analytics
Pros of Looker
Pros of Mixpanel
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 2
    Advanced ecommerce
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Irina
  • 4
    Real time in app customer chat support
  • 4
    GitHub integration
  • 1
    Reduces the barrier of entry to utilizing data
  • 144
    Great visualization ui
  • 108
    Easy integration
  • 78
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 2
    Nice reporting

Sign up to add or upvote prosMake informed product decisions

Cons of Google Analytics
Cons of Looker
Cons of Mixpanel
  • 11
    Confusing UX/UI
  • 8
    Super complex
  • 6
    Very hard to build out funnels
  • 4
    Poor web performance metrics
  • 3
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
  • 3
    Price
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive
  • 1
    Limited dashboard capabilities

Sign up to add or upvote consMake informed product decisions

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Looker?

We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

What is Mixpanel?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Need advice about which tool to choose?Ask the StackShare community!

What companies use Google Analytics?
What companies use Looker?
What companies use Mixpanel?

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with Google Analytics?
What tools integrate with Looker?
What tools integrate with Mixpanel?

Sign up to get full access to all the tool integrationsMake informed product decisions

Blog Posts

Jul 2 2019 at 9:34PM

Segment

Google AnalyticsAmazon S3New Relic+25
10
6736
GitHubPythonNode.js+47
54
72280
GitHubGitDocker+34
29
42418
GitHubGitSlack+30
27
18273
What are some alternatives to Google Analytics, Looker, and Mixpanel?
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
See all alternatives