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Optimizely vs Swrve: What are the differences?
What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
What is Swrve? An integrated mobile marketing automation platform for managing the customer lifecycle on mobile. We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
Optimizely and Swrve are primarily classified as "A/B Testing Analytics" and "Mobile A/B Testing" tools respectively.
Some of the features offered by Optimizely are:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
On the other hand, Swrve provides the following key features:
- Tracking and analytics
- User segmentation and behavioral targeting
- Push messaging
Pros of Optimizely
- Easy to setup, edit variants, & see results50
- Light weight20
- Best a/b testing solution16
- Integration with google analytics14