Twilio vs Twilio SendGrid

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Twilio

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Twilio SendGrid

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Advice on Twilio and Twilio SendGrid
Needs advice
on
Twilio
and
MessageBird

Hey! We need an omnichannel inbox that's housed within Salesforce Sales Cloud that makes it super easy for our reps to respond to inbound communication (needs: clean inbox, provides historical context, etc.). We're a high-volume call center, and we get a ton of incoming SMS and email every day. We'd love a solution that lets us view all of that in one place — ideally Salesforce, as that's where our reps work, and we want to avoid needing them to switch between windows. Thanks!

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Replies (2)
Recommends

if the inbound SMS are sales rep specific you could potentially have twilio fwd that msg to a google voice phone number which will in turn put an email in their inbox (so they're looking at 1 inbox instead of multiple places) Just an idea. Probably way off in left field compared to what you're thinking and I also invision. I'm not all familiar with MessageBird nor am I at all familiar w/ your data flow / business process. Would be happy to help brainstorm anytime! 10+ years experience on the sfdc platform

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Ryan Hitchler
CEO & Co-founder at Centro · | 1 upvotes · 42K views

Check out Centro. We built this to solve this exact problem! We used tools like Twilio but wrapped it up in a application that runs on Slack.

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Dainis Duļbinskis
Marketing project manager at Colortime · | 2 upvotes · 51.3K views
Needs advice
on
Twilio
and
Plivo

Hello! We need to integrate an SMS gateway into our app for user phone verification. As we are just starting, we are searching for the most affordable/best price/performance option for SMS gateway to verify client phone numbers with the code, maybe you can suggest something between those two or maybe something else. We are planning to do business in Europe

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Replies (4)
Recommends
Twilio

Twilio might be not cheapest, but they have awesome documentation (a lot of examples), easy to use API and libraries. I think it's a very good product to start. If the bill will become too heavy, you can shop around for economical options.

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Recommends
Nexmo

Twilio is the leader. Strong API, excellent documentation and reliable service. I suggest Nexmo since their API has smaller learning curve, offering better prices and also reliable solution. Also Nexmo offers more call per sec. 3 vs 2 and 2, out of the box. Good luck

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Recommends
Twilio
at

Twilio documentation is very good and as a platform it just works. It's robust and reliable. We road-tested plivo and it wasn't anywhere near in terms of docs or support. In fact their support was terrible at replying to us. 48 hours to answer basic questions.

That's said, were also using sendgrid by twilio and that's not been pleasant . Their email builder appears to be react based but written by a team who don't understand react very well. That's a nightmare as yet

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Andrew Voirol
Founder at The Social Diner · | 1 upvotes · 51K views
Recommends
Plivo

stackshare doesn't seem to have this in the stack list yet, but in my experience Twillio is attractive. It's good for basics, their acquisition of SendGrid gives them a bit more market share.. They are stronger at marketing to those that benefit them. That said from my understanding SendGrid leases the networks, channels, and lines. While their interface is friendly, their pricing suited for lower volume, you want to look at what they are using via an API, a contract, etc. Is it a more friend UI to a combination of others. What redunancies do to they have, try their support. It's not that Twillio is bad, it's about the volume, the use case, the liabiitlies you might have to your end-users if Twillio isn't the right choice. Another option is Bandwidth. You ask for affordable, Twillio is an option, but front end costs v/s the costs of support you'll need to consider. Bandwidth has more reliability but requires more engineering and more skillset. Another option that is worth considering, not the most affordable, but https://www.zipwhip.com/ have perhaps options that might be higher and the cost is relative. Wight costs, of support costs of integration, cost of scale, costs of a volume..

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For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.

I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).

What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?

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Replies (4)
Mika Henriksson
Coder at mhenrixon Consulting · | 4 upvotes · 29.9K views
Recommends
Postmark

The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.

Postmark for the win!

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Justini Powell
Lead Developer at Watermark Community Church · | 4 upvotes · 29.9K views
Recommends
Twilio SendGrid

If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.

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Vit Ulicny
Recommends
Mandrill

We are using more extensively Mandrill.

It is a ok tool, which gives you the power for emailing with nice set of features.

The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.

I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.

They provide a limited possibility to preview and test your templates.

The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io

Unfortunately, I do not have experience with the other tools and possibilities to manage templates.

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Aric Fedida
Founder, CTO at ASK Technologies Inc · | 1 upvotes · 29.5K views
Recommends
Twilio SendGrid

At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:

  1. Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
  2. Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
  3. Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.

SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.

So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?

Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.

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Pros of Twilio
Pros of Twilio SendGrid
  • 145
    Powerful, simple, and well documented api
  • 87
    RESTful API
  • 66
    Clear pricing
  • 61
    Great sms services
  • 58
    Low cost of entry
  • 29
    Global SMS Gateway
  • 14
    Good value
  • 12
    Cloud IVR
  • 11
    Simple
  • 11
    Extremely simple to integrate with rails
  • 6
    Great for startups
  • 4
    SMS
  • 3
    Great developer program
  • 3
    Hassle free
  • 1
    New Features constantly rolling out
  • 1
    Many deployment options, from build from scratch to buy
  • 1
    Text me the app pages
  • 1
    Easy integration
  • 1
    Two factor authentication
  • 0
    A
  • 189
    Easy setup
  • 136
    Cheap and simple
  • 107
    Easy email integration!
  • 86
    Reliable
  • 58
    Well-documented
  • 28
    Generous free allowance to get you started
  • 25
    Trackable
  • 21
    Heroku add-on
  • 15
    Azure add-on
  • 13
    Better support for third party integrations
  • 6
    Simple installation
  • 6
    Free plan
  • 4
    Great client libraries
  • 4
    Helpful evangelist staff
  • 3
    Great support
  • 3
    Better customer support than the competition
  • 3
    Great add-ons
  • 2
    Scalable
  • 2
    Nice dashboard
  • 1
    Web editor for templates
  • 1
    Cool setup
  • 1
    Free
  • 1
    Within integration
  • 1
    Easy set up
  • 1
    Great customer support
  • 1
    Google cloud messaging

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Cons of Twilio
Cons of Twilio SendGrid
  • 1
    Predictable pricing
  • 1
    Expensive
  • 2
    No Terraform provider
  • 2
    Google analytics integration is not campaign-specific
  • 1
    Shared IP blacklist removal takes months
  • 0
    Shares IP blacklist removal

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What is Twilio?

Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.

What is Twilio SendGrid?

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

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What are some alternatives to Twilio and Twilio SendGrid?
Nexmo
Nexmo connects your apps directly to carriers around the world. Integrate SMS and Voice messages using one simple API. Use Nexmo Verity to register users, verify transactions, and implement two factor authentication.
Plivo
Plivo provides basic building block APIs in the form of Plivo XML and HTTP API, to create telephony apps, so developers can completely do away with learning the nitty-gritty of the telephony plumbing.
OpenTok
It adds the clarity and emotion of face-to-face communication to your brand whether you're developing for the web, iOS, or Android. We make the integration of high-quality live video a breeze so that you can focus on building a great product.
Bandwidth
A Communications Platform as a Service company offering a full suite of voice, messaging, and 9-1-1 APIs, all built atop the company's own all-IP voice network.
RingCentral
Since RingCentral is cloud based, you enjoy the freedom to connect and manage multiple locations, devices and workers within your cloud phone system. You can easily customize users, departments, and call handling rules. No matter where you, or the users, are. You only need a high-speed Internet connection and your phone system is ready to work lightning fast, anytime and anyplace. There’s no PBX hardware.
See all alternatives