Amplitude vs Mixpanel vs Optimizely

Overview

Mixpanel

Stacks7.0K

Followers3.7K

Votes438

Optimizely

Stacks3.9K

Followers879

Votes100

Amplitude

Stacks888

Followers701

Votes36

Amplitude vs Mixpanel vs Optimizely: What are the differences?

Key Differences between Amplitude, Mixpanel, and Optimizely

Amplitude, Mixpanel, and Optimizely are three popular analytics and optimization tools used by businesses to analyze user behavior, track metrics, and drive data-informed decision-making. Below are six key differences between these platforms:

Data Analysis Approach:
- Amplitude: Employs a user-centric approach, focusing on individual user behavior and providing sophisticated segmentation capabilities.
- Mixpanel: Primarily tracks events and funnels, offering a flexible event-based analytics model.
- Optimizely: Provides A/B testing and experimentation features, allowing businesses to optimize conversion rates and user experience.
Data Collection Methods:
- Amplitude: Utilizes SDKs and APIs to collect data from mobile apps, web applications, and other digital platforms.
- Mixpanel: Collects data through SDKs, APIs, and client-side JavaScript, offering cross-platform compatibility.
- Optimizely: Collects data through client-side JavaScript, enabling A/B testing, personalization, and experimentation.
Real-Time Capabilities:
- Amplitude: Offers real-time analytics, allowing businesses to access and analyze data as it happens.
- Mixpanel: Provides near real-time analytics, with data typically available within minutes.
- Optimizely: Offers real-time reporting for experimentation and A/B testing, providing immediate insights.
Integrations and Ecosystem:
- Amplitude: Integrates with various popular tools and platforms, such as Segment, Google Analytics, and Salesforce, enhancing data enrichment capabilities.
- Mixpanel: Offers integrations with tools like Salesforce, Zendesk, and Mailchimp, enabling businesses to leverage data across different systems.
- Optimizely: Has a wide range of integrations, including with tools like Salesforce, Google Analytics, and Adobe Analytics, allowing for deeper data analysis and optimization.
Pricing and Flexibility:
- Amplitude: Offers flexible pricing models based on factors like data volume and the number of active users, suitable for both small businesses and enterprises.
- Mixpanel: Provides pricing plans based on the number of data points tracked per month, making it scalable for businesses of different sizes.
- Optimizely: Pricing is based on the number of unique visitors to the website or the number of experiments being run, with customizable enterprise plans available.
Feature Focus:
- Amplitude: Focuses on advanced behavioral analytics, allowing businesses to analyze complex user journeys and cohorts to gain deep insights.
- Mixpanel: Emphasizes event tracking and funnel analysis, enabling businesses to understand user behavior and identify bottlenecks in the conversion funnel.
- Optimizely: Concentrates on A/B testing and experimentation, providing tools to optimize user experiences and verify the impact of changes.

In summary, Amplitude stands out with its user-centric approach and advanced behavioral analytics, Mixpanel focuses on event tracking and funnel analysis, while Optimizely specializes in A/B testing and experimentation. Each platform offers unique capabilities in data analysis and optimization, catering to different business needs.

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Advice on Mixpanel, Optimizely, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Mixpanel	Optimizely	Amplitude
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.	Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe	Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 7.0K	Stacks 3.9K	Stacks 888
Followers 3.7K	Followers 879	Followers 701
Votes 438	Votes 100	Votes 36
Pros & Cons
Pros 144 Great visualization ui 108 Easy integration 78 Great funnel funcionality 58 Free 22 A wide range of tools Cons 2 Paid plans can get expensive 2 Messaging (notification, email) features are weak 1 Limited dashboard capabilities	Pros 50 Easy to setup, edit variants, & see results 20 Light weight 16 Best a/b testing solution 14 Integration with google analytics	Pros 11 Great for product managers 9 Easy setup 6 Efficient analysis 2 Free for up to 10M user actions per month 2 Chart edits get their own URLs Cons 4 Super expensive once you're past the free plan
Integrations
Happyfox Help Scout Zendesk Forest FullStory Segment Marketo Fivetran Intercom Meya	Heap WordPress New Relic Google Analytics Jira Hotjar Localytics FullStory ClickTale Segment	Looker Segment Urban Airship Amazon Redshift Mode Periscope

What are some alternatives to Mixpanel, Optimizely, Amplitude?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Visual Website Optimizer

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Related Comparisons

Amplitude vs Mixpanel vs Optimizely: What are the differences?

Key Differences between Amplitude, Mixpanel, and Optimizely

Data Analysis Approach:
- Amplitude: Employs a user-centric approach, focusing on individual user behavior and providing sophisticated segmentation capabilities.
- Mixpanel: Primarily tracks events and funnels, offering a flexible event-based analytics model.
- Optimizely: Provides A/B testing and experimentation features, allowing businesses to optimize conversion rates and user experience.
Data Collection Methods:
- Amplitude: Utilizes SDKs and APIs to collect data from mobile apps, web applications, and other digital platforms.
- Mixpanel: Collects data through SDKs, APIs, and client-side JavaScript, offering cross-platform compatibility.
- Optimizely: Collects data through client-side JavaScript, enabling A/B testing, personalization, and experimentation.
Real-Time Capabilities:
- Amplitude: Offers real-time analytics, allowing businesses to access and analyze data as it happens.
- Mixpanel: Provides near real-time analytics, with data typically available within minutes.
- Optimizely: Offers real-time reporting for experimentation and A/B testing, providing immediate insights.
Integrations and Ecosystem:
- Amplitude: Integrates with various popular tools and platforms, such as Segment, Google Analytics, and Salesforce, enhancing data enrichment capabilities.
- Mixpanel: Offers integrations with tools like Salesforce, Zendesk, and Mailchimp, enabling businesses to leverage data across different systems.
- Optimizely: Has a wide range of integrations, including with tools like Salesforce, Google Analytics, and Adobe Analytics, allowing for deeper data analysis and optimization.
Pricing and Flexibility:
- Amplitude: Offers flexible pricing models based on factors like data volume and the number of active users, suitable for both small businesses and enterprises.
- Mixpanel: Provides pricing plans based on the number of data points tracked per month, making it scalable for businesses of different sizes.
- Optimizely: Pricing is based on the number of unique visitors to the website or the number of experiments being run, with customizable enterprise plans available.
Feature Focus:
- Amplitude: Focuses on advanced behavioral analytics, allowing businesses to analyze complex user journeys and cohorts to gain deep insights.
- Mixpanel: Emphasizes event tracking and funnel analysis, enabling businesses to understand user behavior and identify bottlenecks in the conversion funnel.
- Optimizely: Concentrates on A/B testing and experimentation, providing tools to optimize user experiences and verify the impact of changes.

Amplitude vs Mixpanel vs Optimizely

Overview

Amplitude vs Mixpanel vs Optimizely: What are the differences?