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Drift vs MailChimp: What are the differences?
## Introduction
In this Markdown code, we will discuss the key differences between Drift and MailChimp.
1. **Target Audience**: Drift is mainly targeted towards businesses looking to enhance customer communication in real-time through chatbots and AI, whereas MailChimp caters to businesses focused on email marketing campaigns and automation tools.
2. **Primary Functionality**: Drift primarily focuses on conversational marketing through live chat, automated chatbots, and account-based marketing, whereas MailChimp provides email marketing services, including email campaigns, audience segmentation, and automation workflows.
3. **Integration Capabilities**: Drift can be seamlessly integrated with various CRM systems, marketing automation platforms, and other tools like Salesforce and Marketo, whereas MailChimp offers integrations with e-commerce platforms, CRMs, and social media platforms to streamline email marketing efforts.
4. **Customer Support**: Drift offers live chat support through its platform, providing instant assistance to users, while MailChimp offers email and chat support in addition to a vast knowledge base and resources to help users with their email marketing needs.
5. **Pricing Model**: Drift's pricing is based on the number of monthly conversations and contacts, making it suitable for businesses with scalable needs, while MailChimp's pricing is tiered based on the number of subscribers, providing flexibility for businesses of all sizes.
6. **Automation Features**: Drift focuses on real-time interactions and personalization through chatbots and AI, enabling businesses to engage with customers instantly, whereas MailChimp offers robust automation features like sending targeted emails based on customer behavior and preferences.
In Summary, Drift and MailChimp offer distinct features catering to different aspects of customer communication and marketing, with Drift focusing on real-time conversational marketing and MailChimp specializing in email marketing campaigns and automation.
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Learn MorePros of Drift
Pros of Mailchimp
Pros of Drift
Be the first to leave a pro
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of Drift
Cons of Mailchimp
Cons of Drift
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Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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What is Drift?
Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
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What companies use Drift?
What companies use Mailchimp?
What companies use Drift?
See which teams inside your own company are using Drift or Mailchimp.
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What tools integrate with Drift?
What tools integrate with Mailchimp?
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Blog Posts
What are some alternatives to Drift and Mailchimp?
Intercom
Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
Freshchat
Freshchat is a modern messaging software built for teams who want to ace customer conversations—marketing, sales, or support.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Punch
Punch allows you to use boilerplates to quickly setup a site, write minimal templates with Mustache, and create flexible site structures with inheritable layouts and partials.
Swift
Writing code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast. Swift is ready for your next iOS and OS X project — or for addition into your current app — because Swift code works side-by-side with Objective-C.