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  1. Stackups
  2. Business Tools
  3. Marketing Automation
  4. Marketing Automation
  5. Drift vs Marketo

Drift vs Marketo

OverviewComparisonAlternatives

Overview

Marketo
Marketo
Stacks1.7K
Followers369
Votes16
Drift
Drift
Stacks156
Followers99
Votes0

Drift vs Marketo: What are the differences?

What is Drift? A messaging app that helps you grow your business. Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

What is Marketo? Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Drift can be classified as a tool in the "Customer Support Chat" category, while Marketo is grouped under "Marketing Automation".

Some of the features offered by Drift are:

  • Know who your users are and what they are doing with live customer data
  • Segment in real-time with up to date data from your app or 3rd party integrations
  • Enhanced User and Company profiles

On the other hand, Marketo provides the following key features:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

Heroku, CircleCI, and Hootsuite are some of the popular companies that use Marketo, whereas Drift is used by Formlabs, Kraut Computing, and Zenfulfillment. Marketo has a broader approval, being mentioned in 793 company stacks & 30 developers stacks; compared to Drift, which is listed in 32 company stacks and 9 developer stacks.

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Detailed Comparison

Marketo
Marketo
Drift
Drift

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

Email- Build relationships with highly personalized email and nurture campaigns;Automation- Do more with less by automating marketing and sales activities;Inbound- Attract more prospects through engaging content and SEO/SEM optimization;Social- Amplify reach across all channels with integrated social sharing, engagement and promotion;Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready;Events- Completely automate marketing programs for webinars and tradeshows;Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop;Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM;Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Know who your users are and what they are doing with live customer data;Segment in real-time with up to date data from your app or 3rd party integrations;Enhanced User and Company profiles;Email capture widget;Email and in-app messages (mobile & web);Auto-messages based on time or behavior;Messaging performance metrics;Event tracking;Open APIs, SDKs and webhooks
Statistics
Stacks
1.7K
Stacks
156
Followers
369
Followers
99
Votes
16
Votes
0
Pros & Cons
Pros
  • 10
    Salesforce.com integration
  • 6
    Complex automation
No community feedback yet
Integrations
Twilio
Twilio
Optimizely
Optimizely
Trello
Trello
Slack
Slack
Segment
Segment
Salesforce Sales Cloud
Salesforce Sales Cloud
Shopify
Shopify
Google Tag Manager
Google Tag Manager
Unbounce
Unbounce
Wistia
Wistia
Intercom
Intercom
WordPress
WordPress
Segment
Segment
Twilio SendGrid
Twilio SendGrid
Slack
Slack
Mixpanel
Mixpanel
Zapier
Zapier
Mailchimp
Mailchimp
Shopify
Shopify
HubSpot
HubSpot

What are some alternatives to Marketo, Drift?

HubSpot

HubSpot

Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Olark

Olark

Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.

Zopim

Zopim

Zopim is focused on serving the needs of web users that hasn’t been met by other chat solutions: the need for usability, convenience and simplicity of design

tawk.to

tawk.to

It is a live chat support & messaging application that focuses on successful communication between businesses and their customers.

Crisp

Crisp

Chat with website visitors, integrate your favorite tools, and deliver a great customer experience.

User

User

It is the solution for big and small businesses. All modern email marketing features and more. It recognizes users from your email campaigns and in this way, each user is automatically logged to chat.

Leadmi

Leadmi

Leadmi.io is a new age marketing automation platform which enables businesses to manage social media platforms and generate highly accurate leads leveraging social media activity and buyer persona. 

SendinBlue

SendinBlue

It is a digital marketing toolbox that's built to scale and adapt with you as you grow. You can save time and boost performance by automating your segmentation and marketing messages.

Mautic

Mautic

It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.

Chatlio

Chatlio

You don't need yet another chat client. Talk with your customers using your existing Slack service.

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