Gainsight vs Salesforce Sales Cloud: What are the differences?

Introduction

Gainsight and Salesforce Sales Cloud are two popular customer relationship management (CRM) platforms. While they both have similar functionalities, there are key differences that set them apart. This article will highlight six major differences between Gainsight and Salesforce Sales Cloud.

1. Data-driven insights: Gainsight specializes in customer success management and provides advanced data analytics and insights. It allows organizations to gather and analyze customer data to improve engagement and retention. On the other hand, Salesforce Sales Cloud primarily focuses on sales automation and pipeline management, providing sales teams with tools to drive revenue growth.

2. Customer success management: Gainsight is known for its comprehensive customer success management capabilities. It helps organizations proactively manage customer relationships, monitor customer health, and drive adoption and expansion opportunities. Salesforce Sales Cloud has more limited customer success management functionalities, with a greater emphasis on the sales process.

3. Natively integrated platform: Salesforce Sales Cloud is part of the larger Salesforce ecosystem, which comprises various cloud-based applications for different business functions. This integration allows for seamless data flow between different Salesforce products, enabling organizations to streamline their operations. Gainsight, while offering integrations with various CRM platforms, is not natively integrated into Salesforce.

4. Workflow automation: Salesforce Sales Cloud provides robust workflow automation capabilities, allowing organizations to automate routine tasks, approvals, and follow-up actions. Gainsight, on the other hand, focuses more on workflow orchestration rather than automation, providing features like lifecycle management, playbooks, and automating complex customer interactions.

5. Sales process customization: Salesforce Sales Cloud offers extensive customization options to tailor the sales process to specific business requirements. Sales teams can create custom objects, fields, workflows, and processes to fit their unique sales processes. While Gainsight supports some level of process customization, its focus is more on standardizing customer success practices rather than customizing the sales process.

6. Pricing model: Gainsight's pricing is typically based on the number of customer seats or licenses, focusing on customer success management. Salesforce Sales Cloud, on the other hand, offers various pricing options, ranging from per user licensing to enterprise-level contracts, depending on the organization's needs and scale. The pricing model for Salesforce Sales Cloud is more versatile, catering to a wider range of CRM requirements.

In summary, Gainsight specializes in customer success management, provides advanced data analytics, and is not natively integrated into Salesforce. Salesforce Sales Cloud, being part of the broader Salesforce ecosystem, focuses on sales automation, offers extensive customization options, and has a more versatile pricing model.