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Decisions about Google Analytics, Heap, and Mixpanel
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 19.3K views
We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard
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Learn MorePros of Google Analytics
Pros of Heap
Pros of Mixpanel
Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
Pros of Heap
- Automatically capture every user action36
- No code required23
- Free Plan21
- Real-time insights14
- Track custom events11
- Define user segments10
- Define active users7
- Redshift integration2
- Fun to use2
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of Google Analytics
Cons of Heap
Cons of Mixpanel
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
Cons of Heap
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Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
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What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
What is Heap?
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
What is Mixpanel?
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
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What companies use Heap?
What companies use Mixpanel?
What companies use Google Analytics?
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What tools integrate with Google Analytics?
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What are some alternatives to Google Analytics, Heap, and Mixpanel?
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Tableau
Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.