Intercom vs Olark: What are the differences?
What is Intercom? A fundamentally new way to communicate with your customers. Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
What is Olark? Live chat with your customers for sales and support. Olark is a lightweight tool to chat with visitors to your website using your existing instant messaging client. Visitors to your website appear as buddies on your Buddy list, their messages to you appear as IMs.
Intercom belongs to "Engagement/Lifecycle Marketing" category of the tech stack, while Olark can be primarily classified under "Customer Support Chat".
Some of the features offered by Intercom are:
- Live customer data
- Rich user and company profiles
- Real-time customer segments
On the other hand, Olark provides the following key features:
- CRM & Helpdesk Integration
- Concurrent chats
- Phone support
"Know who your users are" is the primary reason why developers consider Intercom over the competitors, whereas "Easy to communicate with customers" was stated as the key factor in picking Olark.
Product Hunt, Hootsuite, and Buffer are some of the popular companies that use Intercom, whereas Olark is used by Groupon, Coinbase, and Disqus. Intercom has a broader approval, being mentioned in 1405 company stacks & 212 developers stacks; compared to Olark, which is listed in 342 company stacks and 11 developer stacks.
What is Intercom?
What is Olark?
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Achieving #MarketingAutomation using AutopilotHQ
Some of the key aspects evaluated here: - Ability to integrate with Segment or Zapier - Being multi-channel (Not just Email automation) - Dozens of integrations and capabilities: SFDC, In app messages, SMS, Push Notifications, Direct Mail, Segment Events... - Allowing teams to operate outside of engineering dependencies - Segmentation against user attributes / user traits - Static or Dynamic segments - Concept of user journeys - And more
Combined with Segment and its own sets of integrations and capabilities, AutopilotHQ ended up being a very powerful tool for Product Marketing to use at SmartZip.
Couple of years later, there certainly were some overlap with the features offered by Intercom 's engagement module , but our team kept on using this tool given the greater range of functionality / capabilities.
I love having Olark on my website. I can chat with users easily, and then they feel like I care about them. Plus the Safari and Chrome notifications make it easy to always respond quickly but not spend all day staring at Olark. They're great!
We love intercom.io, from customer management to automatic emails. Great wat to stay in touch with your users.
Intercom powers both the email support, and support via the inline message window on the web. Custom events are sent from both the browser via click and Wistia video events, as well as from the Rails application, to give a complete view of user activity from within Intercom. Intercom let us segment the users based on trialling, purchased, and levels of engagement.
I don't know what we would do without Intercom. It's the best tool I've ever found for knowing who your users are and establishing a bulletproof line of communication with them both outbound and inbound.
Intercom popup for easy user interactions, displaying help messages. Static and event-based user context lets us send smart and targeted messages to users.
Full-lifecycle communications via email and in-app messaging, for batch and automated campaigns.
Used by our clients to track what their users are doing, and for proactive support.